The source defines "brand power" as the share of consumers "interested in the category that are aware of the app and also expressed an interest in installing the app over the next 90 days."
Citation formats
Awareness and download intent for selected social apps among U.S. consumers 2023
According to a survey conducted among consumers in the United States in January 2023, Facebook Messenger was the platform with the highest awareness among respondents, as well as the social media app consumers reported wanting to download in the following ** days. Facebook followed, with an awareness and download intent of approximately **** percent. Photo-sharing and social media app BeReal presented an awareness and download intent of approximately *** percent.
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Digital Turbine. (February 1, 2023). Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1372829/awareness-download-intent-social-media-apps-us/
Digital Turbine. "Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1372829/awareness-download-intent-social-media-apps-us/
Digital Turbine. (2023). Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1372829/awareness-download-intent-social-media-apps-us/
Digital Turbine. "Share of Mobile Consumers in The United States Who Are Aware of Selected Social Networks and Would Download Their Mobile App in January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/1372829/awareness-download-intent-social-media-apps-us/
Digital Turbine, Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1372829/awareness-download-intent-social-media-apps-us/ (last visited July 24, 2026)
Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023 [Graph], Digital Turbine, February 1, 2023. [Online]. Available: /statistics/1372829/awareness-download-intent-social-media-apps-us/
