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In the fourth quarter of 2025, the Walt Disney Company reported that Hulu had 64.1 million paid subscribers, up from 52 million in the corresponding quarter of the previous fiscal year. Hulu has several pricing plans to cater to varying consumer preferences, with the most basic option including ads costing 11.99 U.S. dollars per month and the priciest monthly subscription package fixed at 18.99 dollars (without ads) as of February 2026. In addition to that, many bundle options are available, including access to live TV as well as to Disney+ and ESPN+. 

What is Hulu best known for?

Hulu is often best known for the dystopian TV show “The Handmaid’s Tale,” based on Margaret Atwood’s novel of the same name, or the comedy mystery series “Only Murders in the Building,” starring Selena Gomez. The shows have received a significant amount of media attention since their releases and were among the TV shows with the highest amount of Emmy Award nominations in the last few years. 

Hulu's history

Content aside, Hulu’s past dealings with other media companies have also been a frequent point of discussion. The company was founded in 2007, and its board has included American investment firms as well as representatives from stakeholders Disney, Fox, and Comcast. A lot changed in early 2019 when The Walt Disney Company acquired 21st Century Fox, a deal that generated enormous online buzz and that gave Disney a 60 percent majority stake in Hulu. Shortly afterward, multinational conglomerate AT&T sold back its 10 percent stake to Disney. Finally, Disney announced in November 2023 that it would purchase Comcast's 33 percent stake in Hulu. Disney’s newest streaming service, Disney+, is available as part of a bundle including ESPN+ (for sports fans) and, of course, Hulu, which will cater to more mature audiences while Disney+ takes care of the family-friendly content.