According to a 2023 survey, 37 percent of households headed by people aged 55 years and older in the United States had no SVOD subscriptions, compared to 20 percent in the younger group. Younger households were more inclined to have multiple subscriptions, with 23 percent having two, compared to 18 percent of people aged 55 years and older.
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Advertising Research Foundation. (June 17, 2024). Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1486215/svod-subscription-age-household-us/
Advertising Research Foundation. "Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group." Chart. June 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1486215/svod-subscription-age-household-us/
Advertising Research Foundation. (2024). Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1486215/svod-subscription-age-household-us/
Advertising Research Foundation. "Distribution of Subscription Video-on-demand (Svod) Subscriptions per Household in The United States in 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2024, /statistics/1486215/svod-subscription-age-household-us/
Advertising Research Foundation, Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1486215/svod-subscription-age-household-us/ (last visited July 20, 2026)
Distribution of subscription video-on-demand (SVOD) subscriptions per household in the United States in 2023, by age group [Graph], Advertising Research Foundation, June 17, 2024. [Online]. Available: /statistics/1486215/svod-subscription-age-household-us/
