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Share of SVOD users signing up for a service to watch a specific show in the United States from 2020 to 2025

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Source

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Release date

March 2025

Region

United States

Survey time period

2020 to 2025

Number of respondents

1,601 respondents

Age group

16-74 years

Special properties

TV consumers with broadband access who watched at least one hour of TV per week

Supplementary notes

Original survey question: 鈥淚n the past year have you signed up for a service to watch a specific show?鈥

Citation formats

Share of U.S. SVOD viewers who subscribed to view specific content 2020-2025

Published by 糖心破解版 Research Department, Mar 21, 2025

Based on the most recent survey among U.S. television viewers, it is becoming less common to sign up for a subscription video-on-demand (SVOD) service to watch one specific show. In 2025, the share of U.S. SVOD viewers who subscribed to view specific content amounted to ** percent, down from the previous two years.

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Statistics on " Subscription video-on-demand market in the United States "

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Other statistics that may interest you Subscription video-on-demand market in the United States

Overview

8

Platforms

8

Content

6

Demographics

7

User behavior

8

Churn

5

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Topics

Subscription video-on-demand in the United StatesAmazon Prime VideoHuluMaxNetflix usage in the United States
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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