Duration of using selected subscription video-on-demand (SVOD) platforms by paying subscribers before unsubscribing in the United States and Canada in 1st quarter 2024
Characteristic
Netflix
Apple TV+
Paramount+
I used it for about two or more years
55%
9%
14%
I used it for about a year
24%
38%
38%
I used it less than 6 months
21%
53%
48%
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As of the first quarter of 2024, Netflix had the most loyal paying users in the United States and Canada, with over half of respondents using the service for two or more years. In contrast, 53 percent of Apple TV+ subscribers unsubscribed within less than six months. Similarly, 48 percent of Paramount+ customers used the platform less than half a year.
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Media Play News. (October 16, 2024). Duration of using selected subscription video-on-demand (SVOD) platforms by paying subscribers before unsubscribing in the United States and Canada in 1st quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1551545/svod-platforms-usage-duration-unsubscribing-us-canada/
Media Play News. "Duration of using selected subscription video-on-demand (SVOD) platforms by paying subscribers before unsubscribing in the United States and Canada in 1st quarter 2024 ." Chart. October 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1551545/svod-platforms-usage-duration-unsubscribing-us-canada/
Media Play News. (2024). Duration of using selected subscription video-on-demand (SVOD) platforms by paying subscribers before unsubscribing in the United States and Canada in 1st quarter 2024 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1551545/svod-platforms-usage-duration-unsubscribing-us-canada/
Media Play News. "Duration of Using Selected Subscription Video-on-demand (Svod) Platforms by Paying Subscribers before Unsubscribing in The United States and Canada in 1st Quarter 2024 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2024, /statistics/1551545/svod-platforms-usage-duration-unsubscribing-us-canada/
Media Play News, Duration of using selected subscription video-on-demand (SVOD) platforms by paying subscribers before unsubscribing in the United States and Canada in 1st quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1551545/svod-platforms-usage-duration-unsubscribing-us-canada/ (last visited July 14, 2026)
Duration of using selected subscription video-on-demand (SVOD) platforms by paying subscribers before unsubscribing in the United States and Canada in 1st quarter 2024 [Graph], Media Play News, October 16, 2024. [Online]. Available: /statistics/1551545/svod-platforms-usage-duration-unsubscribing-us-canada/
