Key insights
- Journalists who say AI has had a big impact on their work in newsrooms worldwide
- 40%

Detailed statistics
Impact of journalists' AI use on their work worldwide 2024
- Main function AI is used for by journalists worldwide
- Improving content (e.g. editing)

Detailed statistics
AI in newsrooms: functions used by journalists worldwide 2024
- Journalists using AI for text content creation worldwide
- 30.3%

Detailed statistics
AI in newsrooms: functions used by journalists worldwide 2024
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Current statistics on this topic
Recommended statistics
Overview
6
- Most referred domain categories from SearchGPT 2024-2025
- Share of web traffic by source domain 2025
- AI summaries growth in SERPs 2024-2025, by industry
- Search intent in AI vs. non-AI-powered overviews 2024
- News access in selected countries worldwide 2026, by type
- Trustworthiness of news media worldwide 2026
Overview
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Most referred domain categories from SearchGPT 2024-2025

Most referred domain categories from SearchGPT 2024-2025
Most referred domain categories from SearchGPT from October 2024 to January 2025
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Share of web traffic by source domain 2025

Share of web traffic by source domain 2025
Share of web traffic as of June 2025, by source domain
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AI summaries growth in SERPs 2024-2025, by industry

AI summaries growth in SERPs 2024-2025, by industry
Growth of AI summaries in search engine results pages (SERPs) from September 2024 to March 2025, by industry
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Search intent in AI vs. non-AI-powered overviews 2024

Search intent in AI vs. non-AI-powered overviews 2024
Search intent of queries triggering AI-powered overviews and non-AI-powered overviews as of October 2024
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News access in selected countries worldwide 2026, by type

News access in selected countries worldwide 2026, by type
Sources for news consumption in selected major media markets worldwide as of February 2026, by type
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Trustworthiness of news media worldwide 2026

Trustworthiness of news media worldwide 2026
Share of adults who trust news media most of the time in selected countries worldwide as of February 2026
AI use: bias and misinformation
7
- Main worries and concerns about AI worldwide 2025
- AI agent risk awareness and mitigation by category globally 2025
- Biggest perceived threats to global society 2025, by event
- Impact of artificial intelligence (AI) misinformation globally 2025
- Growth in false information from AI chatbots worldwide 2024-2025
- Frequency of seeing false information online in the U.S. 2026
- Barriers to AI adoption among U.S. consumers 2025
AI use: bias and misinformation
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Main worries and concerns about AI worldwide 2025

Main worries and concerns about AI worldwide 2025
Risk perceptions of artificial intelligence (AI) worldwide in 2025, by negative outcome
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AI agent risk awareness and mitigation by category globally 2025

AI agent risk awareness and mitigation by category globally 2025
Organizations concerns and mitigation efforts for agentic AI risks worldwide in 2025
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Biggest perceived threats to global society 2025, by event

Biggest perceived threats to global society 2025, by event
Biggest perceived threats to global society in 2025, by event
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Impact of artificial intelligence (AI) misinformation globally 2025

Impact of artificial intelligence (AI) misinformation globally 2025
Artificial intelligence (AI) misinformation concerns and regulations worldwide in 2025
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Growth in false information from AI chatbots worldwide 2024-2025

Growth in false information from AI chatbots worldwide 2024-2025
Increase in share of AI chatbot responses containing false information worldwide from August 2024 to August 2025
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Frequency of seeing false information online in the U.S. 2026

Frequency of seeing false information online in the U.S. 2026
Frequency of seeing false or misleading information online among adults in the United States as of May 2026
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Barriers to AI adoption among U.S. consumers 2025

Barriers to AI adoption among U.S. consumers 2025
Consumer concerns and obstacles to AI use in the United States in 2025
AI potential in newsrooms
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GenAI: impact on newsrooms worldwide 2024

GenAI: impact on newsrooms worldwide 2024
Level of transformation by Generative AI technologies in newsrooms according to industry leaders worldwide as of December 2024
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AI initiatives planned for audiences in newsrooms worldwide 2024

AI initiatives planned for audiences in newsrooms worldwide 2024
Leading audience-facing AI (artificial intelligence) initiatives planned by publishers in 2025 according to industry leaders worldwide as of December 2024
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Newsroom leaders' attitude to AI worldwide 2024

Newsroom leaders' attitude to AI worldwide 2024
Newsroom leaderships' attitude to artificial intelligence (AI) according to journalists worldwide as of November 2024
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AI use in newsrooms worldwide 2024

AI use in newsrooms worldwide 2024
Most important newsroom uses of AI (artificial intelligence) for publishers in 2025 according to industry leaders worldwide as of December 2024
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AI use in newsrooms worldwide 2023

AI use in newsrooms worldwide 2023
Most important newsroom uses of AI (artificial intelligence) for publishers in 2024 according to industry leaders worldwide as of December 2023
Impact on journalists
5
- AI in newsrooms: functions used by journalists worldwide 2024
- Impact of journalists' AI use on their work worldwide 2024
- Reasons for journalists not using AI for their work worldwide 2024
- Potential risks of AI to journalism worldwide 2024
- Public opinion on the impact of AI on journalism UK 2024, by age group
Impact on journalists
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AI in newsrooms: functions used by journalists worldwide 2024

AI in newsrooms: functions used by journalists worldwide 2024
Functions artificial intelligence (AI) is used for by journalists for their work in newsrooms worldwide as of November 2024
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Impact of journalists' AI use on their work worldwide 2024

Impact of journalists' AI use on their work worldwide 2024
Impact of journalists' artificial intelligence (AI) use for their work in newsrooms worldwide as of November 2024
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Reasons for journalists not using AI for their work worldwide 2024

Reasons for journalists not using AI for their work worldwide 2024
Main reasons journalists do not use artificial intelligence (AI) for their work in newsrooms worldwide as of November 2024
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Potential risks of AI to journalism worldwide 2024

Potential risks of AI to journalism worldwide 2024
Potential long-term risks of the increasing use of artificial intelligence (AI) to journalism according to journalists worldwide as of November 2024
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Public opinion on the impact of AI on journalism UK 2024, by age group

Public opinion on the impact of AI on journalism UK 2024, by age group
Attitudes to the impact of artificial intelligence on journalism among adults in the United Kingdom as of January 2024, by age group
The consumer perspective
10
- Trust in journalists worldwide 2024, by country
- Opinion on AI helping or hindering news publishers worldwide 2024
- Opinion that AI-made news is less worth paying for worldwide 2024
- Ability to recognize AI-produced news content U.S. 2024, by age group
- Trust in online news written and edited by AI vs humans U.S. 2024, by age group
- Trust in online news written and edited by AI vs humans U.S. 2024, by politics
- Trust in online news written and edited by AI vs humans UK 2024
- Adults who have read an AI-written news article UK 2024, by age group
- Public opinion on AI completing journalism tasks UK 2024
- Attitudes to signposting use of AI in news articles UK 2024
The consumer perspective
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Trust in journalists worldwide 2024, by country

Trust in journalists worldwide 2024, by country
Trust in journalists worldwide as of June 2024, by country
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Opinion on AI helping or hindering news publishers worldwide 2024

Opinion on AI helping or hindering news publishers worldwide 2024
Net difference between proportion of adults who think the use of artificial intelligence in news production will help publishers more or less worldwide as of April 2024
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Opinion that AI-made news is less worth paying for worldwide 2024

Opinion that AI-made news is less worth paying for worldwide 2024
Belief that news made mostly by artificial intelligence with some human oversight will be less worth paying for than news produced by a human journalist among adults worldwide as of April 2024
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Ability to recognize AI-produced news content U.S. 2024, by age group

Ability to recognize AI-produced news content U.S. 2024, by age group
Level of confidence in ability to recognize whether a news story was written by a human or AI among adults in the United States as of November 2024, by age group
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Trust in online news written and edited by AI vs humans U.S. 2024, by age group

Trust in online news written and edited by AI vs humans U.S. 2024, by age group
Level of trust of online news articles written and edited by a human versus an AI among adults in the United States as of November 2024, by age group
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Trust in online news written and edited by AI vs humans U.S. 2024, by politics

Trust in online news written and edited by AI vs humans U.S. 2024, by politics
Level of trust of online news articles written and edited by a human versus an AI among adults in the United States as of November 2024, by political affiliation
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Trust in online news written and edited by AI vs humans UK 2024

Trust in online news written and edited by AI vs humans UK 2024
Level of trust of online news articles written and edited by a human versus an AI among adults in the United Kingdom as of January 2024
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Adults who have read an AI-written news article UK 2024, by age group

Adults who have read an AI-written news article UK 2024, by age group
Readership of a news article written by an AI among adults in the United Kingdom as of January 2024, by age group
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Public opinion on AI completing journalism tasks UK 2024

Public opinion on AI completing journalism tasks UK 2024
Attitudes to how acceptable it would be for artificial intelligence to complete selected journalism tasks among adults in the United Kingdom as of January 2024
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Attitudes to signposting use of AI in news articles UK 2024

Attitudes to signposting use of AI in news articles UK 2024
Attitudes to whether media organizations should be required to display the ways artificial intelligence was used to create a news article in the United Kingdom as of January 2024
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