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Impact of artificial intelligence (AI) on journalism

Statistics report on the impact of artificial intelligence on journalism

This report was compiled to provide insights into the impact of artificial intelligence on journalism. Beginning with an overview chapter on web traffic, search referrals, and news consumption, the report then leads into a chapter on bias and misinformation concerns, before taking a look at the potential of AI in newsrooms, and the impact of AI on journalists and their work. The final chapter explores the consumer perspective, including trust in AI-written news and ability to recognize news content written by a AI versus humans, and opinions on AI use within the news media.

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Table of contents

Overview

6
  • Premium Statistic Most referred domain categories from SearchGPT 2024-2025
  • Premium Statistic Share of web traffic by source domain 2025
  • Premium Statistic AI summaries growth in SERPs 2024-2025, by industry
  • Premium Statistic Search intent in AI vs. non-AI-powered overviews 2024
  • Premium Statistic News access in selected countries worldwide 2026, by type
  • Basic Statistic Trustworthiness of news media worldwide 2026

AI use: bias and misinformation

7
  • Premium Statistic Main worries and concerns about AI worldwide 2025
  • Premium Statistic AI agent risk awareness and mitigation by category globally 2025
  • Premium Statistic Biggest perceived threats to global society 2025, by event
  • Basic Statistic Impact of artificial intelligence (AI) misinformation globally 2025
  • Basic Statistic Growth in false information from AI chatbots worldwide 2024-2025
  • Basic Statistic Frequency of seeing false information online in the U.S. 2026
  • Premium Statistic Barriers to AI adoption among U.S. consumers 2025

AI potential in newsrooms

5
  • Basic Statistic GenAI: impact on newsrooms worldwide 2024
  • Basic Statistic AI initiatives planned for audiences in newsrooms worldwide 2024
  • Basic Statistic Newsroom leaders' attitude to AI worldwide 2024
  • Basic Statistic AI use in newsrooms worldwide 2024
  • Basic Statistic AI use in newsrooms worldwide 2023

Impact on journalists

5
  • Basic Statistic AI in newsrooms: functions used by journalists worldwide 2024
  • Basic Statistic Impact of journalists' AI use on their work worldwide 2024
  • Basic Statistic Reasons for journalists not using AI for their work worldwide 2024
  • Basic Statistic Potential risks of AI to journalism worldwide 2024
  • Premium Statistic Public opinion on the impact of AI on journalism UK 2024, by age group

The consumer perspective

10
  • Premium Statistic Trust in journalists worldwide 2024, by country
  • Basic Statistic Opinion on AI helping or hindering news publishers worldwide 2024
  • Basic Statistic Opinion that AI-made news is less worth paying for worldwide 2024
  • Premium Statistic Ability to recognize AI-produced news content U.S. 2024, by age group
  • Premium Statistic Trust in online news written and edited by AI vs humans U.S. 2024, by age group
  • Premium Statistic Trust in online news written and edited by AI vs humans U.S. 2024, by politics
  • Premium Statistic Trust in online news written and edited by AI vs humans UK 2024
  • Premium Statistic Adults who have read an AI-written news article UK 2024, by age group
  • Premium Statistic Public opinion on AI completing journalism tasks UK 2024
  • Premium Statistic Attitudes to signposting use of AI in news articles UK 2024
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