Leading audience-facing AI (artificial intelligence) initiatives planned by publishers in 2025 according to industry leaders worldwide as of December 2024
Characteristic
Share of respondents
Text into audio (or audio into text)
75%
AI-driven summaries (e.g. bullet points)
70%
AI translation into different languages
65%
Chatbots/new search interfaces
56%
Text articles into video (or video into text)
36%
Adapting language/tone for different audiences
21%
Other
11%
None/don't know
6%
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Using AI to convert text into audio or vice versa was the top audience-facing AI initiative planned by news publishers for 2025, with 75 percent of industry leaders surveyed in December 2024 saying they would explore this. Ranking a close second was AI-driven summarization, whereas using AI for adapting tone or language for different audiences or converting text articles into video or video to text were considered less important.
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Reuters Institute for the Study of Journalism. (January 6, 2025). Leading audience-facing AI (artificial intelligence) initiatives planned by publishers in 2025 according to industry leaders worldwide as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1623784/audience-facing-ai-initiatives-for-publishers/
Reuters Institute for the Study of Journalism. "Leading audience-facing AI (artificial intelligence) initiatives planned by publishers in 2025 according to industry leaders worldwide as of December 2024." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1623784/audience-facing-ai-initiatives-for-publishers/
Reuters Institute for the Study of Journalism. (2025). Leading audience-facing AI (artificial intelligence) initiatives planned by publishers in 2025 according to industry leaders worldwide as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1623784/audience-facing-ai-initiatives-for-publishers/
Reuters Institute for the Study of Journalism. "Leading Audience-facing Ai (Artificial Intelligence) Initiatives Planned by Publishers in 2025 According to Industry Leaders Worldwide as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1623784/audience-facing-ai-initiatives-for-publishers/
Reuters Institute for the Study of Journalism, Leading audience-facing AI (artificial intelligence) initiatives planned by publishers in 2025 according to industry leaders worldwide as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1623784/audience-facing-ai-initiatives-for-publishers/ (last visited July 28, 2026)
Leading audience-facing AI (artificial intelligence) initiatives planned by publishers in 2025 according to industry leaders worldwide as of December 2024 [Graph], Reuters Institute for the Study of Journalism, January 6, 2025. [Online]. Available: /statistics/1623784/audience-facing-ai-initiatives-for-publishers/
