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Virtual assistants in the U.S.

Statistics report on virtual assistants in the United States

This report provides exclusive statistical information about digital voice assistants in the United States. It includes data on various aspects of consumer behavior as well as leading companies, functions and accuracy rates of the main digital assistants.

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Table of contents

Overview

4
  • Premium Statistic Number of voice assistants in the U.S. 2022-2026, in millions
  • Premium Statistic Smart speaker ownership worldwide 2020-2022, by country
  • Premium Statistic Global smart speaker market share 2016-2022, by vendor
  • Premium Statistic Smart speakers installed base in the U.S. 2018-2022

Smart speakers

4
  • Premium Statistic Voice assistant frequency of use in US, UK, and Germany 2022
  • Premium Statistic Global leading smart speakers for home cinema as of January 2025
  • Premium Statistic Global leading smart speakers for partying from as of January 2025
  • Premium Statistic Global leading smart speakers for relaxing as of January 2025

Consumption

6
  • Premium Statistic Main voice assistants used in the U.S. 2022, by device
  • Premium Statistic Number of voice assistant users in the United States 2017-2022
  • Premium Forecast Smart speaker ownership by brand in the U.S. 2024
  • Premium Statistic Voice assistant penetration in the U.S. 2022, by age
  • Premium Statistic Leading use of voice assistant enabled search in the U.S. 2022
  • Premium Statistic Usage of voice recognition in the U.S. 2022

Consumer trends

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  • Premium Statistic Share of voice commerce shoppers in the U.S. 2024, by generation and income level
  • Premium Statistic Consumers making shopping lists with voice assistants U.S. 2022, by generation
  • Premium Statistic Shopping categories of Amazon Echo users in the U.S. 2022
  • Premium Statistic Shoppers making online purchases with voice assistants in the U.S. 2021-2022
  • Premium Statistic Shoppers making shopping lists with voice assistants in the U.S. 2021-2022
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