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A study examining perspectives on the news media from around 48 countries revealed that levels of trust differed notably around the world. Nigeria and Kenya recorded the highest level of overall trust in news among the other countries surveyed, at 68 percent each. Scandinavians in particular had greater trust in the news media, with 63 percent of Finns trusting the news, along with 55 percent of Danes and 53 percent of Norwegians —placing all three countries among the top ten globally for media trust in 2026.

Who trusts the news the least?

Greece and Hungary were placed among the lowest in the world when it came to how much consumers trusted the news media, alongside Bulgaria, Slovakia, and Serbia. Media sources in some of these countries can be considered to be insufficiently independent from the establishment. Just 17 percent of Hungarian and 18 percent of Greek consumers had trust in the news media, the lowest among all countries in the report.

What affects trust in news?

One factor which can greatly affect trust in news is the outlet used. Globally, social media is seen as a less reliable source of news, and in the EU radio and television are viewed as more dependable. In the current climate of fake news and polarizing political events, young people around the world are having a tough time relying on the mass media , although this attitude is also seen among older generations.