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Regular consumption of energy drinks in the United States in 2026, by generation

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Sources

Release date

May 2026

Region

United States

Survey time period

April 1, 2025 to March 24, 2026

Number of respondents

8,603 respondents

Age group

18-64 years

Method of interview

Questionnaire

Supplementary notes

The original survey question was: "Which of these beverage products do you consume regularly? "

The results are weighted based on the internet population.


Generations:
Gen Z - 1995-2012
Millennials - 1980-1994
Gen X - 1965-1979
Baby Boomer - 1946-1964

Citation formats

Regular consumption of energy drinks in the United States 2026, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 13, 2026

Regular consumption of energy drinks is least seen among the oldest generation in the U.S., according to ÌÇÐÄÆƽâ°æ's Global Consumer Survey. However, around ** percent of Millennials said they drink energy drinks regularly in 2026. The share of Gen Z was at ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

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Statistics on " Energy drinks market in the U.S. "

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Other statistics that may interest you Energy drinks market in the U.S.

Overview

4

Energy drink sales

7

Key players

7

Consumption

3

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Topics

Functional drinks in the United StatesCoca-Cola CompanyDr Pepper Snapple GroupNon-alcoholic beverages and soft drinks in the United States Non-alcoholic beverages worldwide
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