A survey conducted between October 2023 and January 2024 found that 69 percent of Gen Z consumers in the U.S. at least once watched a professional sporting event. The share of Gen Alpha doing the same was 60 percent, according to their parents. College football was not as popular as the professional sporting events.
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Morning Consult (@EllynBriggs). (March 12, 2024). Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/
Morning Consult (@EllynBriggs). "Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024." Chart. March 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/
Morning Consult (@EllynBriggs). (2024). Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/
Morning Consult (@EllynBriggs). "Share of Gen Alpha and Gen Z Watching Professional and College Sports in The United States as of October 2023 and January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2024, /statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/
Morning Consult (@EllynBriggs), Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/ (last visited August 01, 2026)
Share of Gen Alpha and Gen Z watching professional and college sports in the United States as of October 2023 and January 2024 [Graph], Morning Consult (@EllynBriggs), March 12, 2024. [Online]. Available: /statistics/1469139/gen-z-gen-alpha-watching-professional-and-college-sports/
