ÌÇÐÄÆƽâ°æ

Household penetration rate of video streaming in the United States from 2022 to spring 2024, by segment

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

November 2024

Region

United States

Survey time period

2022 to spring 2024

Number of respondents

5,924*

Age group

18 years and older

Method of interview

Face-to-face interview, online survey

Supplementary notes

*Number of respondents refers to the spring 2024 wave.

Citation formats

Household video streaming penetration rate in the U.S. 2022-2024, by segment

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 21, 2025

The landscape of video streaming in the United States is undergoing a significant shift, with subscription video-on-demand (SVOD) services facing a decline while ad-supported platforms gaining ground. A survey from spring 2024 indicates that SVOD household penetration dropped to ** percent, a substantial decrease from ** percent in 2022. Conversely, ad-supported video-on-demand (AVOD) and free ad-supported streaming TV (FAST) services increased in popularity in recent years, surpassing the penetration rate of SVOD in 2024.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

MaxAmazon Prime VideoNetflixHuluSubscription video-on-demand services in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.