E-commerce platforms in Vietnam - statistics & facts
In Vietnam, where street vendors are as competitive as the next motorbike in rush-hour traffic, it is no surprise that the e-commerce landscape is just as intense. As Southeast Asia’s fastest-growing e-commerce market, nearly half of the nation's online shopping revenue is propelled by a select few powerhouse platforms: Shopee, TikTok Shop, Lazada, and Tiki. From a midnight snack to a complete home makeover, these platforms cater to every need with unparalleled convenience, attractive discounts and the occasional and irresistible flash sales. They have not only transformed the shopping habits of Vietnamese consumers but have also fueled the remarkable growth of Vietnam’s e-commerce sector in recent years.
