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E-commerce in the Philippines

Statistics report on e-commerce in the Philippines

This report presents data about the e-commerce market in the Philippines. In particular, this includes facts and figures on key indicators, demographics of online shoppers, and the leading e-commerce sites in the country. Additionally, this report presents data on the popular payment methods among Filipino online shoppers and their shopping behavior.

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Table of contents

Overview

5
  • Premium Statistic Fastest-growing retail e-commerce countries 2025
  • Premium Forecast Revenue in the fashion e-commerce market in Southeast Asia 2017-2029, by country
  • Premium Forecast Number of users of e-commerce in Southeast Asia 2017-2029, by country
  • Premium Statistic GMV digital economy Philippines 2019-2030
  • Premium Statistic Digital economy gross value added Philippines 2024, by component

Key indicators

4
  • Premium Statistic Gross merchandise value of e-commerce Philippines 2019-2030
  • Premium Statistic E-commerce gross value added Philippines 2018-2024
  • Premium Statistic E-commerce gross value added growth Philippines 2018/19-2023/24
  • Premium Statistic E-commerce GVA share to digital economy Philippines 2018-2024

Key segments

3
  • Premium Statistic Most popular online purchase categories Philippines 2022
  • Premium Statistic E-commerce spending on consumer goods Philippines 2025, by category
  • Premium Statistic E-commerce spending growth on consumer goods Philippines 2022-2023, by category

Demographics

5
  • Basic Forecast Number of users of e-commerce in the Philippines 2017-2030
  • Basic Forecast Penetration rate of e-commerce in the Philippines 2017-2030
  • Premium Forecast Share of e-commerce users Philippines 2023, by gender
  • Premium Forecast Users of e-commerce Philippines 2023, by age group
  • Premium Forecast Share of e-commerce users Philippines 2023, by income

Leading platforms

5
  • Premium Statistic GMV share of major e-commerce platforms Philippines 2025
  • Premium Statistic Share of traffic of e-commerce Philippines 2025, by platform
  • Premium Statistic Shopping apps with the most downloads Philippines 2024
  • Premium Statistic Share of revenue of Shopee Philippines 2024, by category
  • Premium Statistic Share of revenue of Lazada Philippines 2024, by category

Payment methods

5
  • Premium Statistic Payment method distribution in online shopping Philippines 2023
  • Premium Forecast Digital commerce transaction value Philippines 2017-2028
  • Premium Statistic Card scheme distribution in online shopping Philippines 2023
  • Premium Statistic BNPL spending on e-commerce Philippines 2021-2026
  • Premium Statistic Share of bank transfer in e-commerce transaction value Philippines 2019-2030

Shopping behavior

7
  • Premium Statistic Weekly online shopping activities of internet users Philippines Q2 2025
  • Premium Statistic Most popular items purchased online in the Philippines 2023
  • Premium Statistic Influences on online purchasing decisions in the Philippines 2023
  • Premium Statistic Consumers using a brand or store's official app Philippines 2023
  • Premium Statistic Challenges to online shopping in the Philippines 2023
  • Premium Statistic Reasons for using click-and-collect services Philippines 2023
  • Premium Statistic Preferred online shopping return method Philippines 2023
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