ÌÇÐÄÆƽâ°æ

In 2025, e-commerce sales accounted for ** percent of the total retail sales in Vietnam. In 2024, the value of retail sales of goods and services amounted to over trillion Vietnamese dong. Since 2015, the e-commerce share of total retail sales has more than quadrupled in the country.

B2C e-commerce landscape in Vietnam

The revenue of the B2C e-commerce sector in Vietnam has been growing year on year, reaching approximately **** billion U.S. dollars in 2022. Shopee, owned by the Singaporean multinational technology company Sea, has been the leading e-commerce marketplace in Vietnam, accounting for ** percent of the total market share. Meanwhile, when it comes to electronics products, Vietnamese consumers have often opted for domestic e-commerce companies such as The Gioi Di Dong and Dien May Xanh.

Vietnam's e-commerce growth post-COVID-19 recovery

The COVID-19 pandemic has given rise to an increase in the usage of online shopping among Vietnamese consumers. While categories such as travel, mobility, and accommodation were already popular among online shoppers before the pandemic; today, consumers have shifted their preference to purchasing food and personal care online as individuals become more conscious of their health and personal lifestyles. As a result, food and personal care saw the highest growth of all e-commerce categories, as consumers place a higher priority on convenience and safety. In the future, this newly adopted shopping habit is expected to become another revenue stream of the e-commerce sector in Vietnam.