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Market share of TikTok Shop among e-commerce platforms in Vietnam in selected quarters from 1st quarter 2023 to 1st quarter 2026

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Sources

Release date

April 2026

Region

Vietnam

Survey time period

Q1 2023 to Q1 2026

Supplementary notes

The statistics were compiled from various reports conducted by Metric.vn.

Citation formats

TikTok Shop market share Vietnam Q1 2023-Q1 2026

Published by
Yihan Ma,
Jun 3, 2026

In the first quarter of 2026, TikTok Shop held ** percent of the e-commerce platform market share in Vietnam. TikTok Shop surpassed Shopee for the first time to become the largest e-commerce platform in Vietnam.

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Statistics on " E-commerce platforms in Vietnam "

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Other statistics that may interest you E-commerce platforms in Vietnam

Overview

6

Key figures

7

Shopee

6

Lazada

4

TikTok Shop

4

Tiki

4

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Topics

E-commerce platforms in VietnamE-commerce in VietnamSocial commerce in Vietnam Digital payments in VietnamTikTok Shop in Vietnam
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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