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E-commerce platforms in Vietnam

Statistics report on e-commerce platforms in Vietnam

This report offers a comprehensive analysis of e-commerce platforms in Vietnam, providing an overview and comparison of the leading online shopping platforms in the country. In addition, the report delves into insights on each of the featured platforms currently operating in Vietnam.

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Table of contents

Overview

6
  • Premium Statistic E-commerce market value in Vietnam 2014-2025
  • Premium Statistic Number of e-commerce users in Vietnam 2018-2022
  • Premium Statistic E-commerce share of retail sales in Vietnam 2015-2025
  • Premium Statistic Number of e-commerce sites in Vietnam 2018-2022, by type
  • Premium Statistic E-commerce platform revenue share in total e-commerce revenue Vietnam 2020-2023
  • Premium Statistic Penetration rates of e-commerce channels among consumers Vietnam Q3 2024

Key figures

7
  • Premium Statistic Share of traffic of e-commerce in Vietnam 2025, by platform
  • Premium Statistic E-commerce platforms market share based on GMV Vietnam Q1 2024
  • Premium Statistic GMV of main e-commerce platforms Vietnam Q1 2024
  • Premium Statistic Average GMV per item sold online Vietnam Q1 2024, by e-commerce platform
  • Premium Statistic Average price of products sold on e-commerce platforms Vietnam 2023
  • Premium Statistic Number of sellers on main e-commerce platforms Vietnam Q1 2024
  • Premium Statistic Average revenue per seller based on GMV Vietnam Q1 2024, by e-commerce platform

Shopee

6
  • Premium Statistic Shopee penetration rate Vietnam Q3 2022-Q2 2024
  • Premium Statistic Shopee market share Vietnam 2022-Q3 2023
  • Premium Statistic Revenue of Shopee Vietnam 2019-2022
  • Premium Statistic Revenue of Shopee Vietnam Q1 2024, by category
  • Premium Statistic Profit after tax of Shopee Vietnam 2019-2022
  • Premium Statistic Shopee's traffic share Vietnam 2024, by device

TikTok Shop

4
  • Premium Statistic TikTok Shop penetration rate Vietnam Q3 2022-Q3 2025
  • Premium Statistic TikTok Shop market share Vietnam Q1 2023-Q1 2026
  • Premium Statistic Revenue of TikTok Shop Vietnam Q1 2024, by category
  • Premium Statistic Share of people preferring TikTok for online shopping Vietnam Q3 2025, by generation

Lazada

4
  • Premium Statistic Lazada penetration rate Vietnam Q3 2022-Q2 2024
  • Premium Statistic Lazada market share Vietnam 2022-Q3 2023
  • Premium Statistic Revenue of Lazada Vietnam Q1 2024, by category
  • Premium Statistic Lazada's traffic share Vietnam 2024, by device

Tiki

4
  • Premium Statistic Tiki penetration rate Vietnam Q3 2022-Q2 2024
  • Premium Statistic Revenue of Tiki Vietnam Q1 2024, by category
  • Premium Statistic Monthly GMV of Tiki Vietnam 2023
  • Premium Statistic Tiki's traffic share Vietnam 2024, by device
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