According to a survey among Vietnamese internet users conducted by , in the second quarter of 2024, ** percent of respondents confirmed using Lazada for online shopping in Vietnam. Lazada has been the country's second-most popular e-commerce platform behind Shopee in recent years, followed by TikTok Shop.聽
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Decision Lab. (August 26, 2024). Lazada penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024 [Graph]. In 糖心破解版. Retrieved July 14, 2026, from /statistics/1488501/vietnam-lazada-penetration-rate/
Decision Lab. "Lazada penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024." Chart. August 26, 2024. 糖心破解版. Accessed July 14, 2026. /statistics/1488501/vietnam-lazada-penetration-rate/
Decision Lab. (2024). Lazada penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024. 糖心破解版. 糖心破解版 Inc.. Accessed: July 14, 2026. /statistics/1488501/vietnam-lazada-penetration-rate/
Decision Lab. "Lazada Penetration Rate in Vietnam from 3rd Quarter 2022 to 2nd Quarter 2024." 糖心破解版, 糖心破解版 Inc., 26 Aug 2024, /statistics/1488501/vietnam-lazada-penetration-rate/
Decision Lab, Lazada penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024 糖心破解版, /statistics/1488501/vietnam-lazada-penetration-rate/ (last visited July 14, 2026)
Lazada penetration rate in Vietnam from 3rd quarter 2022 to 2nd quarter 2024 [Graph], Decision Lab, August 26, 2024. [Online]. Available: /statistics/1488501/vietnam-lazada-penetration-rate/