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E-commerce in Thailand

Statistics report about the e-commerce market in Thailand

This report presents statistics about the e-commerce market in Thailand. It provides an overview of the e-commerce industry, key performance indicators, and segments. The report also dives into major platforms, payment methods, logistics, and consumer behavior.

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Table of contents

Overview

5
  • Premium Statistic Share of internet users who made weekly online purchases APAC 2025, by country
  • Premium Statistic Internet economy size SEA 2025, by country
  • Premium Statistic E-commerce share of total retail APAC 2025, by country or territory
  • Premium Forecast Number of users of e-commerce in Southeast Asia 2017-2029, by country
  • Premium Forecast Revenue per user of e-commerce in Southeast Asia 2017-2029, by country

Key indicators

5
  • Premium Statistic E-commerce value Thailand 2019-2026
  • Premium Statistic E-commerce value in Thailand 2023 by industry
  • Premium Statistic GMV of e-commerce market in Thailand 2019-2025
  • Premium Statistic Average e-commerce spending per user Thailand 2019-2023
  • Premium Statistic Growth rate of e-commerce market in Thailand 2018-2023, by type of business

Segments

5
  • Premium Forecast Revenue of e-commerce products in Thailand, by category 2025
  • Premium Statistic Value of e-commerce expenditure on consumer goods Thailand 2025, by category
  • Premium Statistic E-commerce spending growth on consumer goods Thailand 2023, by category
  • Premium Forecast Revenue in the e-commerce fashion industry in Thailand 2024, by segment
  • Premium Forecast Number of users of e-commerce in Thailand 2017-2030

Leading platforms

5
  • Premium Statistic Most-visited online shopping sites in Thailand 2026
  • Premium Statistic Shopee Thailand - revenue 2020-2025
  • Premium Statistic Breakdown of Shopee Thailand revenue share 2024, by category
  • Premium Statistic Lazada Thailand - revenue 2020-2025
  • Premium Statistic Breakdown of Lazada Thailand revenue share February 2024, by category

Payment methods

4
  • Premium Statistic Share of e-commerce transaction value for e-commerce Thailand 2024
  • Premium Statistic Volume of internet banking transactions Thailand 2017-2024
  • Premium Statistic Biggest credit card schemes in Thailand 2016-2024
  • Premium Statistic Annual adoption of cash by consumers, online or offline, in Thailand 2019-2023

Logistics

3
  • Premium Statistic Market value of courier, express, and parcel service Thailand 2019-2024
  • Premium Statistic Share of express parcel delivery market Thailand 2023, by courier
  • Premium Statistic Share of offered delivery companies on e-commerce Thailand 2023

Consumer behavior

3
  • Premium Statistic Share of weekly e-commerce activities among internet users Thailand Q3 2024
  • Premium Statistic Leading factors to encourage online purchases Thailand Q2 2025
  • Premium Statistic Awareness of affiliate marketing among e-commerce businesses Thailand 2023
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