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E-commerce in Indonesia

Statistics report on the e-commerce market in Indonesia

This report presents insights and statistics on the e-commerce market in Indonesia. It provides an overview of the market and contains statistics on consumer online spending and shopping behavior. The report also includes data on the most relevant platforms, as well as information on digital payments.

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Table of contents

Overview

5
  • Premium Forecast Revenue of the e-commerce industry worldwide 2017-2029, by country
  • Premium Statistic Internet economy size SEA 2025, by country
  • Premium Statistic GMV of internet economy Indonesia 2015-2030
  • Premium Statistic GMV of internet economy Indonesia 2015-2030, by sector
  • Premium Statistic GMV of e-commerce market in Indonesia 2023-2030

Key indicators

4
  • Premium Forecast Revenue of the e-commerce industry in Indonesia 2017-2030
  • Basic Statistic Revenue growth of e-commerce in Indonesia 2020-2029
  • Premium Statistic E-commerce spending on consumer goods Indonesia 2025, by category
  • Premium Statistic Share of e-commerce businesses in Indonesia 2024

E-commerce users

4
  • Premium Forecast Number of users of e-commerce in Southeast Asia 2017-2029, by country
  • Premium Forecast Number of users of e-commerce in Indonesia 2017-2030
  • Premium Forecast Penetration rate of e-commerce in Indonesia 2017-2030
  • Premium Statistic Share of population making online purchases Indonesia 2025, by gender

Leading platforms

7
  • Premium Statistic Biggest e-commerce websites in Indonesia in 2026, by monthly traffic
  • Premium Statistic GMV share of major e-commerce platforms Indonesia 2025
  • Premium Statistic Share of traffic of e-commerce in Indonesia 2025, by platform
  • Premium Statistic Revenue of Shopee in Indonesia 2017-2026
  • Premium Statistic Monthly Shopee app downloads in Indonesia 2024
  • Premium Statistic Revenue of Lazada in Indonesia 2019-2026
  • Premium Statistic Monthly Lazada app downloads in Indonesia 2024

Payment methods

4
  • Premium Forecast Digital commerce transaction value in Indonesia 2018-2031
  • Premium Statistic Leading e-commerce payment methods in Indonesia 2025
  • Premium Statistic Share of mobile wallets in e-commerce payments in Indonesia 2021-2028
  • Premium Statistic Share of BNPL in e-commerce payments in Indonesia 2021-2028

Logistics

5
  • Premium Statistic Most common delivery methods used by e-commerce businesses Indonesia 2023
  • Premium Statistic Share of courier service providers in e-commerce market in Indonesia 2024
  • Premium Statistic Average transit time of domestic delivery in Indonesia Q2 2024, by courier
  • Premium Statistic Average transit time of delivery in Indonesia Q3 2023-Q2 2024
  • Premium Statistic Delivery success rate of couriers in Indonesia Q3 2023-Q2 2024

Shopping behavior

5
  • Premium Forecast Attitudes towards online shopping in Indonesia 2024
  • Premium Statistic Weekly online shopping activities of internet users in Indonesia Q2 2025
  • Premium Statistic Most popular online purchase incentives Indonesia Q2 2025
  • Premium Forecast Most popular categories for online purchases in Indonesia 2024
  • Premium Statistic Average monthly spending on online shopping in Indonesia 2024
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