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Market share of e-commerce platforms based on gross merchandise value in Vietnam in 1st quarter 2024
E-commerce platforms market share based on GMV Vietnam Q1 2024
In the first quarter of 2024, Shopee represented the largest market share among e-commerce platforms in Vietnam, at **** percent. The platform also had the highest number of sellers, exceeding **. Meanwhile, TikTok Shop has been expanding fast, accounting for **** percent of the e-commerce market in the country during that quarter.
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Other statistics that may interest you E-commerce platforms in Vietnam
Overview
6
- Premium Statistic E-commerce share of retail sales in Vietnam 2015-2025
- Premium Statistic E-commerce market value in Vietnam 2014-2025
- Premium Statistic Number of e-commerce users in Vietnam 2018-2022
- Premium Statistic Number of e-commerce sites in Vietnam 2018-2022, by type
- Premium Statistic Penetration rates of e-commerce channels among consumers Vietnam Q3 2024
- Premium Statistic E-commerce platform revenue share in total e-commerce revenue Vietnam 2020-2023
Key figures
7
- Premium Statistic Share of traffic of e-commerce in Vietnam 2025, by platform
- Premium Statistic E-commerce platforms market share based on GMV Vietnam Q1 2024
- Premium Statistic GMV of main e-commerce platforms Vietnam Q1 2024
- Premium Statistic Average GMV per item sold online Vietnam Q1 2024, by e-commerce platform
- Premium Statistic Average price of products sold on e-commerce platforms Vietnam 2023
- Premium Statistic Number of sellers on main e-commerce platforms Vietnam Q1 2024
- Premium Statistic Average revenue per seller based on GMV Vietnam Q1 2024, by e-commerce platform
Shopee
6
- Premium Statistic Shopee penetration rate Vietnam Q3 2022-Q2 2024
- Premium Statistic Shopee market share Vietnam 2022-Q3 2023
- Premium Statistic Revenue of Shopee Vietnam 2019-2022
- Premium Statistic Revenue of Shopee Vietnam Q1 2024, by category
- Premium Statistic Profit after tax of Shopee Vietnam 2019-2022
- Premium Statistic Shopee's traffic share Vietnam 2024, by device
Lazada
4
TikTok Shop
4
- Premium Statistic TikTok Shop penetration rate Vietnam Q3 2022-Q3 2025
- Premium Statistic Revenue of TikTok Shop Vietnam Q1 2024, by category
- Premium Statistic Share of people preferring TikTok for online shopping Vietnam Q3 2025, by generation
- Premium Statistic TikTok Shop market share Vietnam Q1 2023-Q1 2026
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
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- Free Statistics
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Starter Account
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Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
YouNet ECI. (April 30, 2024). Market share of e-commerce platforms based on gross merchandise value in Vietnam in 1st quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1487682/vietnam-market-share-of-e-commerce-platforms/
YouNet ECI. "Market share of e-commerce platforms based on gross merchandise value in Vietnam in 1st quarter 2024." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1487682/vietnam-market-share-of-e-commerce-platforms/
YouNet ECI. (2024). Market share of e-commerce platforms based on gross merchandise value in Vietnam in 1st quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1487682/vietnam-market-share-of-e-commerce-platforms/
YouNet ECI. "Market Share of E-commerce Platforms Based on Gross Merchandise Value in Vietnam in 1st Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1487682/vietnam-market-share-of-e-commerce-platforms/
YouNet ECI, Market share of e-commerce platforms based on gross merchandise value in Vietnam in 1st quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1487682/vietnam-market-share-of-e-commerce-platforms/ (last visited July 27, 2026)
Market share of e-commerce platforms based on gross merchandise value in Vietnam in 1st quarter 2024 [Graph], YouNet ECI, April 30, 2024. [Online]. Available: /statistics/1487682/vietnam-market-share-of-e-commerce-platforms/
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