* Figure calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source.
The source does not provide further survey details. The date provided is the publication date.
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Attitudes towards in-game ads with real-life rewards/discounts in North America 2023
During a survey carried out in North America in late 2023, nearly ** percent of responding mobile gamers expressed their willingness to redeem real-world rewards or discounts when presented through mobile game ads. On the other hand, ** percent firmly stated that they would never respond to such offers.
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Mobile Marketing. (October 13, 2023). Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing. "Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023." Chart. October 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing. (2023). Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing. "Attitudes towards In-game Ads with Real-life Rewards or Discounts among Mobile Gamers in North America as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2023, /statistics/1445258/attitudes-in-game-ads-rewards-north-america/
Mobile Marketing, Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1445258/attitudes-in-game-ads-rewards-north-america/ (last visited July 27, 2026)
Attitudes towards in-game ads with real-life rewards or discounts among mobile gamers in North America as of October 2023 [Graph], Mobile Marketing, October 13, 2023. [Online]. Available: /statistics/1445258/attitudes-in-game-ads-rewards-north-america/
