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Leading themes mentioned in political TV ads bought by Donald Trump's presidential campaign in August and September 2024, by share of spending

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Sources

Release date

October 2024

Region

United States

Survey time period

August and September 2024

Supplementary notes

Source indicates that one single TV ad can include references to multiple issues; source counts those in more than one issue area. Due to this, percentages do not total 100 percent. Themes shown correspond to those that were among the top five in August, September or both.

Citation formats

Leading themes in Trump's presidential TV campaign ads 2024, by share of spending

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 23, 2024

In August 2024, the presidential campaign of former U.S. President and Republican nominee Donald Trump devoted ** percent of its TV ad spend to ads that mentioned immigration and/or crime. By the following month, ads mentioning these themes accounted for less than *** percent of spending. Instead, inflation was the primary focus, receiving ** percent of ad spend.

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Statistics on " Political advertising in the U.S. "

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Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaHistory of U.S. presidential elections
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