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Digital search advertising spending in the United States from 2017 to 2029, by device (in billion U.S. dollars)

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Data provided by ÌÇÐÄÆƽâ°æ Market ÌÇÐÄÆƽâ°æ are estimates.Definition:
Search Advertising, also called search engine advertising (SEA) or paid search advertising, refers to advertisements displayed on search results pages above or next to the organic search results. Brands can create search advertising campaigns. Paying a fee or bidding will give a better ranking each time targeted audiences search and click on the campaign’s ads. These advertisements are usually text based but can be displayed as images or videos where applicable.

Additional information:
Search Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Search Advertising include Google, Bing, Baidu, Amazon, and Alibaba. For more information on the data displayed, use the info button right next to the boxes.

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Search ad spend in the U.S. 2017-2029, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2025

The ad spending is forecast to experience significant growth in both segments until 2029. The trend observed from 2017 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Search Advertising Mobile segment achieves the highest value of billion U.S. dollars in 2029. 

Find other insights concerning similar markets and segments, such as a comparison of revenue growth in the United Kingdom and a comparison of share of revenue generated via desktop purchases in Russia.

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Statistics on " Digital search advertising in the U.S. (DMO) "

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Overview

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Revenue

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Country comparisons

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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