According to a survey conducted in January 2023, the majority of respondents has stated that they spend an average of less than * Japanese yen for fan-related activities called oshikatsu. A combination of the words oshi (a favorite member of a band, sports team, etc.) and katsu (activity), oshikatsu describes activities aimed at supporting a favorite personality, character, or object.
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Neo Marketing. (March 13, 2023). Average monthly expenditure on fan activities (oshikatsu) in Japan as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1385521/japan-average-monthly-expenditure-on-fan-related-activities/
Neo Marketing. "Average monthly expenditure on fan activities (oshikatsu) in Japan as of January 2023." Chart. March 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1385521/japan-average-monthly-expenditure-on-fan-related-activities/
Neo Marketing. (2023). Average monthly expenditure on fan activities (oshikatsu) in Japan as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1385521/japan-average-monthly-expenditure-on-fan-related-activities/
Neo Marketing. "Average Monthly Expenditure on Fan Activities (Oshikatsu) in Japan as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2023, /statistics/1385521/japan-average-monthly-expenditure-on-fan-related-activities/
Neo Marketing, Average monthly expenditure on fan activities (oshikatsu) in Japan as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1385521/japan-average-monthly-expenditure-on-fan-related-activities/ (last visited July 27, 2026)
Average monthly expenditure on fan activities (oshikatsu) in Japan as of January 2023 [Graph], Neo Marketing, March 13, 2023. [Online]. Available: /statistics/1385521/japan-average-monthly-expenditure-on-fan-related-activities/
