In a survey conducted in Japan in January 2023, close to * of respondents aged 20 to 29 reported engaging in fandom activities ("oshikatsu"). The share was smaller among older generations, with less than **** percent of people in their sixties stating they engaged in fandom. According to the same survey, were more likely to support a favorite personality, character, or object through oshikatsu activities.
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Neo Marketing. (March 13, 2023). Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/
Neo Marketing. "Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group." Chart. March 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/
Neo Marketing. (2023). Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/
Neo Marketing. "Share of People Engaging in Fan Activities (Oshikatsu) in Japan as of January 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2023, /statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/
Neo Marketing, Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/ (last visited August 01, 2026)
Share of people engaging in fan activities (oshikatsu) in Japan as of January 2023, by age group [Graph], Neo Marketing, March 13, 2023. [Online]. Available: /statistics/1416627/japan-share-of-people-engaging-in-fandom-activities-by-age/
