only including entertainers with 10 or more different appearances
Supplementary notes
Based on monitoring of the following broadcasters: Nippon Television, TV Asahi, TBS, TV Tokyo, and Fuji Television.
Excluding program publicity, collaboration commercials for programs in which the entertainer appears, commercials for CDs, DVDs, games, apps, music streaming, movies, or music videos in which the entertainer appears, and voice-overs.
The number of cooperations was counted based on whether or not the commercial in which entertainers appeared was actually broadcast.
Citation formats
Leading celebrities in Japan 2022, by number of TV commercial appearances
Mana Ashida was the leading personality in Japan in 2022 based on the number of broadcast TV commercials with different brands. Between January and November 2022, the actress and singer appeared in TV commercials of ** different companies. Haruna Kawaguchi and Tsubasa Honda followed in second place with ** companies each promoting their products with the personalities.
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PR Times. (December 1, 2022). Leading personalities in Japan in 2022, by number of TV commercials with different brands [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1417021/japan-most-popular-talents-by-tv-commercial-appearances/
PR Times. "Leading personalities in Japan in 2022, by number of TV commercials with different brands." Chart. December 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1417021/japan-most-popular-talents-by-tv-commercial-appearances/
PR Times. (2022). Leading personalities in Japan in 2022, by number of TV commercials with different brands. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1417021/japan-most-popular-talents-by-tv-commercial-appearances/
PR Times. "Leading Personalities in Japan in 2022, by Number of Tv Commercials with Different Brands." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Dec 2022, /statistics/1417021/japan-most-popular-talents-by-tv-commercial-appearances/
PR Times, Leading personalities in Japan in 2022, by number of TV commercials with different brands ÌÇÐÄÆƽâ°æ, /statistics/1417021/japan-most-popular-talents-by-tv-commercial-appearances/ (last visited August 01, 2026)
Leading personalities in Japan in 2022, by number of TV commercials with different brands [Graph], PR Times, December 1, 2022. [Online]. Available: /statistics/1417021/japan-most-popular-talents-by-tv-commercial-appearances/
