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Estimated number of otaku (geeks) in the idol segment in Japan from 2021 to 2024 (in millions)

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Source

Release date

February 2025

Region

Japan

Survey time period

July 2024*

Number of respondents

10,000 respondents

Age group

15-69 years

Special properties

estimates based on survey results

Method of interview

Online survey

Supplementary notes

*The survey for 2024 was conducted in July of that year. Figures for earlier years are based on previous surveys.

Sample size of previous surveys:
August 2021: n=10,000
July to August 2022: n=10,000
July 2023: n=10,000

Otaku are defined as those who self-identified as otaku and those who responded that they have been identified as otaku by a third party.

Data prior to 2024 come from previous reporting.

100 Japanese yen equal 0.64 U.S. dollars or 0.63 euros as of February 2025.

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