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Loyalty programs in Australia

Statistics report on loyalty programs in Australia

This statistics report provides a range of statistics and facts on loyalty programs in Australia. It includes an overview of the country's loyalty programs landscape, before diving into rewards programs engagement, scheme membership rates, the retail loyalty segment, the travel loyalty segment, and consumer attitudes toward loyalty programs.

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Table of contents

Overview

5
  • Premium Statistic Loyalty programs market value Australia 2024-2029
  • Premium Statistic Most popular loyalty programs Australia 2024, by membership
  • Premium Statistic Leading retail loyalty and cashback brands Australia 2025, by online audience size
  • Premium Statistic Key factors considered when choosing where to shop Australia 2026
  • Premium Statistic Key ways people spent their rewards points Australia 2025

Loyalty program engagement

9
  • Premium Statistic Average number of loyalty program memberships per person Australia 2016-2026
  • Premium Statistic Share of consumers enrolled in at least one loyalty program Australia 2016-2026
  • Premium Statistic Share of consumers enrolled in 10 loyalty programs or more Australia 2016-2024
  • Premium Statistic Share of users who were active in their enrolled loyalty programs Australia 2015-2026
  • Premium Statistic Loyalty program member engagement Australia 2024, by sector
  • Premium Statistic Key shopping behaviors due to an appealing loyalty program Australia 2024
  • Premium Statistic Key shopping behaviors due to an appealing loyalty program Australia 2024, by sector
  • Premium Statistic Number of rewards programs subscribed to by online shoppers Australia 2024
  • Premium Statistic Online shopper loyalty scheme use change due to cost of living Australia 2024, by age

Loyalty program membership

6
  • Premium Statistic Number of Qantas Frequent Flyer members 2018-2024
  • Premium Statistic Number of Woolworths Everyday Rewards members 2018-2024
  • Premium Statistic Number of active Coles Flybuys members 2020-2024
  • Premium Statistic Number of active My Dan's members 2021-2025
  • Premium Statistic Number of active Myer One members 2022-2025
  • Premium Statistic Share of shoppers who have an Amazon Prime membership Australia 2023

Retail loyalty programs

6
  • Premium Statistic Most popular retail loyalty programs among consumers Australia 2024, by membership
  • Premium Statistic Preferences for retail loyalty program benefits Australia 2024
  • Premium Statistic Preferences for retail loyalty program benefits among Gen Z Australia 2024
  • Premium Statistic Preferences for retail loyalty program benefits among Millennials Australia 2024
  • Premium Statistic Preferences for retail loyalty program benefits among Gen X Australia 2024
  • Premium Statistic Preferences for retail loyalty program benefits among Boomers Australia 2024

Travel loyalty programs

5
  • Premium Statistic Most popular frequent flyer programs among consumers Australia 2023, by membership
  • Premium Statistic Perceived benefits of frequent flyer programs Australia 2023
  • Premium Statistic Most popular hotel loyalty programs among consumers Australia 2023, by membership
  • Premium Statistic Perceived benefits of hotel loyalty programs Australia 2023
  • Premium Statistic Key reasons for interest in travel loyalty programs Australia 2023

Consumer attitudes

8
  • Premium Statistic Most valued retail loyalty program types among online shoppers Australia 2025
  • Premium Statistic Free retail loyalty programs value proposition to online shoppers Australia 2025
  • Premium Statistic Cashback loyalty programs value proposition to online shoppers Australia 2025, by age
  • Premium Statistic Paid loyalty programs value proposition to online shoppers Australia 2025, by age
  • Premium Statistic Share of people who believe loyalty programs have improved Australia 2017-2025
  • Premium Statistic Key ways people believe loyalty programs could be improved Australia 2025
  • Premium Statistic Attitudes toward loyalty program data collection Australia 2021-2025
  • Premium Statistic Personalization methods consumers believe would enhance their shopping Australia 2026
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