Coles Flybuys had the largest online audience size among leading retail loyalty, rewards, and cashback brands in Australia in May 2025, with over ** million users. This was followed by the Woolworths Everyday Rewards loyalty program, which had an online audience size of around **Ìý³¾¾±±ô±ô¾±´Ç²Ô.
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IAB Australia. (July 14, 2025). Leading retail loyalty, rewards, and cashback brands in Australia as of May 2025, by online audience size (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1489547/australia-leading-retail-loyalty-rewards-and-cashback-brands-by-audience-size/
IAB Australia. "Leading retail loyalty, rewards, and cashback brands in Australia as of May 2025, by online audience size (in 1,000s)." Chart. July 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1489547/australia-leading-retail-loyalty-rewards-and-cashback-brands-by-audience-size/
IAB Australia. (2025). Leading retail loyalty, rewards, and cashback brands in Australia as of May 2025, by online audience size (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1489547/australia-leading-retail-loyalty-rewards-and-cashback-brands-by-audience-size/
IAB Australia. "Leading Retail Loyalty, Rewards, and Cashback Brands in Australia as of May 2025, by Online Audience Size (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2025, /statistics/1489547/australia-leading-retail-loyalty-rewards-and-cashback-brands-by-audience-size/
IAB Australia, Leading retail loyalty, rewards, and cashback brands in Australia as of May 2025, by online audience size (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1489547/australia-leading-retail-loyalty-rewards-and-cashback-brands-by-audience-size/ (last visited August 02, 2026)
Leading retail loyalty, rewards, and cashback brands in Australia as of May 2025, by online audience size (in 1,000s) [Graph], IAB Australia, July 14, 2025. [Online]. Available: /statistics/1489547/australia-leading-retail-loyalty-rewards-and-cashback-brands-by-audience-size/
