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Loyalty program usage change due to cost of living increases among online shoppers in Australia in the 12 months to July 2024, by age group

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Sources

Release date

August 2024

Region

Australia

Survey time period

12 months to July 2025

Number of respondents

1,000 respondents

Age group

18-70 years

Special properties

nationally representative sample of Australians who have shopped online at least once in the last 12 months

Supplementary notes

Survey question: How have the following areas of your shopping behavior been impacted by the current rises in cost of living?

Citation formats

Online shopper loyalty scheme use change due to cost of living Australia 2024, by age

Published by
F. Watty,
Jul 25, 2025

In a survey conducted in Australia in the 12 months to July 2024, almost ** percent of respondents in the 18 to 29 and 30 to 39 age cohorts said they had heightened their usage of loyalty programs due to cost of living increases. In comparison, around ** percent of 60 to 70-year-olds reported doing the same.

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Statistics on " Loyalty programs in Australia "

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Overview

5

Loyalty program engagement

8

Loyalty program membership

6

Retail loyalty programs

6

Travel loyalty programs

5

Consumer attitudes

8

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Topics

Loyalty programs in AustraliaLoyalty programs in the United Kingdom (UK)Aviation in AustraliaCustomer satisfaction in AustraliaSupermarkets and grocery retail in Australia
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