In 2024, nonprofit organizations from Canada, the United Kingdom, and the United States invested ** percent of their digital advertising budget in search ads. Spending on connected TV made up ** percent of fundraising advertising budgets.
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M+R. (April 22, 2025). Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2024, by ad format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/762340/nonprofit-digital-advertising-spending-share-us-format/
M+R. "Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2024, by ad format." Chart. April 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/762340/nonprofit-digital-advertising-spending-share-us-format/
M+R. (2025). Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2024, by ad format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/762340/nonprofit-digital-advertising-spending-share-us-format/
M+R. "Distribution of Digital Advertising Expenditure of Nonprofits in Canada, The United Kingdom, and The United States in 2024, by Ad Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Apr 2025, /statistics/762340/nonprofit-digital-advertising-spending-share-us-format/
M+R, Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2024, by ad format ÌÇÐÄÆƽâ°æ, /statistics/762340/nonprofit-digital-advertising-spending-share-us-format/ (last visited July 20, 2026)
Distribution of digital advertising expenditure of nonprofits in Canada, the United Kingdom, and the United States in 2024, by ad format [Graph], M+R, April 22, 2025. [Online]. Available: /statistics/762340/nonprofit-digital-advertising-spending-share-us-format/
