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Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United Kingdom (UK) in from 2021 to 2024 (in U.S. dollars)

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Source

In cooperation with
Release date

February 2025

Region

United Kingdom

Survey time period

May 2021, May 2023, and December 2024

Special properties

based on data extracted from Semrush keyword database; wider industry metrics may vary

Citation formats

GoogleAds average monthly CPC in the UK 2021-2024, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 6, 2025

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in the United Kingdom (UK) reached **** U.S. dollars and was the highest among the presented industries. At the same time, the lowest result was for the pharmaceuticals sector, with CPC valued at ** U.S. cents. 

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