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Social media usage in the United Kingdom (UK)

Statistics report on social media usage and social networking in the United Kingdom

This report explores the evolving landscape of social media usage in the United Kingdom, combining key statistics with actionable insights. It examines overall platform reach, user demographics, and behavioral trends to provide a comprehensive view of how audiences engage online. Dedicated sections take a closer look at leading platforms, Facebook, Instagram, and TikTok, highlighting their unique roles, user bases, and growth dynamics within the UK market.

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Table of contents

Overview

6
  • Premium Statistic Active social media users in the United Kingdom (UK) 2025
  • Premium Statistic UK: social media penetration 2019-2028
  • Basic Statistic Leading social networks in the United Kingdom (UK) 2025, by reach
  • Premium Statistic Leading social networks in the UK 2026, by market share
  • Premium Statistic UK: favorite social networks Q2 2025
  • Premium Statistic Leading social networks used for news in the UK 2025

Demographics

4
  • Premium Statistic UK: social media users 2024, by gender
  • Basic Statistic UK: social media users 2026, by generation
  • Basic Statistic UK: social media users 2024, by household income
  • Premium Statistic Activities on social media UK 2026, by generation

Usage

7
  • Premium Forecast Most common social media activities in the UK 2025
  • Premium Forecast Social network usage by brand in the UK 2025
  • Premium Forecast Most talked about products/topics online in the UK 2025
  • Premium Forecast Most used websites and online services by type in the UK 2025
  • Premium Forecast Most used smartphone apps by type in the UK 2023
  • Premium Statistic Most used news sources in the UK 2018-2025
  • Premium Statistic UK: daily time spent on select social apps 2025

Facebook

5
  • Premium Statistic Meta audiences in the United Kingdom 2025, by age and gender
  • Premium Statistic UK: number of Facebook users 2018-2028
  • Premium Statistic UK: Facebook audience 2026, by gender
  • Premium Statistic UK: Facebook users 2026, by age and gender
  • Premium Statistic Facebook: share of social network website visits in the UK 2025

TikTok

4
  • Premium Statistic TikTok: distribution of UK audiences 2025, by gender
  • Premium Statistic Social commerce revenue forecast of TikTok in the UK 2018-2029
  • Premium Statistic TikTok Shop perception among consumers in selected countries 2025, by awareness level
  • Premium Statistic Leading TikTok influencers U.K. 2026, by number of followers

Instagram

4
  • Premium Forecast Number of Instagram users in the United Kingdom 2017-2030
  • Premium Statistic UK: monthly Instagram users 2018-2026
  • Premium Statistic UK: Instagram users 2025, by age group
  • Basic Statistic UK: Instagram audience 2026, by gender

Other major social media platforms

11
  • Basic Statistic UK: number of Snapchat users 2025
  • Basic Statistic UK: Snapchat audience reach 2025
  • Basic Statistic Snapchat: distribution of audiences in the UK 2025, by gender
  • Premium Forecast Number of LinkedIn users in the United Kingdom 2019-2028
  • Premium Statistic UK: LinkedIn users 2025, by gender
  • Premium Statistic UK: LinkedIn users 2026, by age group
  • Premium Forecast X/Twitter users in the United Kingdom 2019-2028
  • Basic Statistic X/Twitter: share of social network website visits in the UK 2017-2025
  • Premium Forecast Pinterest users in the United Kingdom 2019-2028
  • Basic Statistic Pinterest: distribution of audiences in the UK 2025, by gender
  • Premium Statistic Pinterest: share of social network visits in the (UK) 2015-2026

Social media brand profiles

9
  • Basic Statistic Most well-known social networks in the UK 2024
  • Premium Forecast Facebook brand profile in the UK 2024
  • Premium Forecast Instagram brand profile in the UK 2024
  • Premium Forecast TikTok brand profile in the UK 2024
  • Premium Forecast X (Twitter) brand profile in the UK 2024
  • Premium Forecast LinkedIn brand profile in the UK 2024
  • Premium Forecast Pinterest brand profile in the UK 2024
  • Premium Forecast Reddit brand profile in the UK 2024
  • Premium Forecast Snapchat brand profile in the UK 2024

Social media influencers

4
  • Premium Forecast Influencer advertising spending in the United Kingdom 2017-2030
  • Premium Forecast Most popular influencer genres in the UK 2025
  • Premium Statistic Challenges in scaling influencer marketing investments in the UK and the U.S. 2025
  • Premium Forecast Share of adults likely to shop based on AI-created influencers' tips in the UK 2025

User attitudes

5
  • Premium Forecast Attitudes towards digital media in the UK 2025
  • Basic Statistic UK adults on using content controls on online platforms 2023
  • Basic Statistic Share of girls and young women depressed after being online in the UK 2025, by group
  • Basic Statistic UK: young social media users and life satisfaction 2025
  • Basic Statistic UK: young social media users and spending less time online 2025
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