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Mobile app monetization

Statistics report about mobile app monetization

This report presents insights and statistics on mobile app monetization. It provides an overview of leading app store metrics as well as various forecasts regarding app revenue. The report furthermore contains statistics on app stores, user acquisition data, and information on the most relevant trends - such as apps operating on subscription.

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Table of contents

Overview

7
  • Premium Forecast Mobile app downloads worldwide 2017-2029, by segment
  • Premium Forecast Mobile app revenue worldwide 2017-2029, by segment
  • Premium Forecast Global mobile app consumer revenue 2025, by region
  • Premium Statistic Leading iPhone apps worldwide 2026, by downloads
  • Premium Statistic Leading Android apps worldwide 2026, by downloads
  • Premium Statistic Leading iPhone apps worldwide 2025, by revenue
  • Premium Statistic Leading Android apps worldwide 2025, by revenue

User retention

4
  • Premium Statistic Global Android app retention rate Q3 2024
  • Premium Statistic Global iOS app retention rate Q3 2024
  • Basic Statistic Mobile Android apps monthly uninstall rate 2024
  • Basic Statistic Mobile app categories with highest uninstall rate 2024

App monetization

9
  • Premium Forecast Global app market revenues 2020-2029, by type
  • Premium Forecast Global app market revenues growth 2021-2029, by type
  • Premium Statistic Average price of paid Android apps 2026
  • Premium Statistic Average price of paid iOS apps 2026
  • Premium Statistic Average price of paid Amazon Appstore apps 2025
  • Basic Statistic App monetization methods by U.S. publishers 2025
  • Basic Statistic Global iOS app publishers hosting the largest number of ads 2024
  • Basic Statistic Global Android app publishers hosting the largest number of ads 2024
  • Premium Statistic Mobile app ad budgets growth worldwide 2025

App stores

5
  • Premium Statistic Revenue split for app stores worldwide 2024
  • Premium Statistic Monthly share of free and paid iOS apps 2019-2026
  • Premium Statistic Distribution of free and paid Android apps 2019-2026
  • Premium Statistic Estimated global commerce via the Apple App Store 2024, by vertical
  • Basic Statistic Total Apple App Store iOS developer payout 2014-2023

App publishers

6
  • Premium Statistic Leading app publishers worldwide 2025, by downloads
  • Premium Statistic Leading app publishers worldwide 2025, by in-app revenue
  • Premium Statistic Most downloaded apps by Google worldwide 2026
  • Premium Statistic Most downloaded Meta Platforms apps worldwide 2025
  • Premium Statistic Most downloaded Microsoft apps worldwide Q1 2026
  • Premium Statistic Most popular apps owned by ByteDance 2026

Spotlight: subscription apps

10
  • Premium Statistic Share of in-app subscription revenues 2024-2025, by region
  • Premium Statistic Share of in-app subscription revenue 2022-2025, by duration
  • Premium Statistic Subscription app user yearly LTV in select markets 2024-2025
  • Premium Statistic LTV of subscription app users with trial 2024-2025, by region
  • Premium Statistic LTV of subscription app users without trial 2024-2025, by region
  • Premium Statistic App subscription conversion rates 2024-2025, by funnel and app category
  • Premium Statistic App subscription user retention over time 2025, by subscription type
  • Premium Statistic Annual app subscription average price 2022-2025, by region
  • Premium Statistic Average monthly subscription app pricing 2022-2025, by region
  • Premium Statistic Average weekly subscription app pricing 2022-2025, by region
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