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Mobile payment: Apple Pay users in Spain

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Apple Pay users in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Spain (''brand users'') against Spanish mobile payment users in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Apple Pay users in Spain

  • Apple Pay is more popular among Generation Z than other mobile payment services
  • Apple Pay is more popular among female mobile payment users than male mobile payment users
  • Apple Pay has a larger share of users with a high income than other mobile payment services
  • Mobile payment users in general and Apple Pay users specifically, live in a similar type of communitiy
  • Career advancement is more important to Apple Pay users than to other mobile payment users

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