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Mobile payment: Apple Pay users in the Netherlands

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Apple Pay users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in the Netherlands (''brand users'') against Dutch mobile payment users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Apple Pay users in the Netherlands

  • Apple Pay is more popular among Generation Z than other mobile payment services
  • Compared to other mobile payment services, Apple Pay has a relatively high share of female users
  • Apple Pay has a smaller share of users with a medium household income compared to other mobile payment services
  • Apple Pay users and mobile payment users in general are relatively likely to live in large cities
  • Being successful is more important to Apple Pay users than to other mobile payment users

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