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Mobile payment: Apple Pay users in Australia

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Apple Pay users in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Australia (''brand users'') against Australian mobile payment users in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Apple Pay users in Australia

  • Apple Pay is more popular among Generation Z than other mobile payment services
  • 54% of Apple Pay users are female
  • Apple Pay has a larger share of users with a high income than other mobile payment services
  • Mobile payment users in general and Apple Pay users specifically, live in a similar type of communitiy
  • An honest and respectable life is less important to Apple Pay users than to other mobile payment users

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