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Post-pandemic internet: which trends are here to stay?

ÌÇÐÄÆƽâ°æ trend report on post-pandemic internet trends

Digital content such as apps, social media, and online platforms have long become part of everyday life – but what if everyday life changed abruptly and digital needs had to adapt just as quickly?

This scenario became reality with the outbreak of the global COVID-19 pandemic: From one day to the next, social distancing measures, stay-at-home mandates, and nationwide lockdowns forced people around the world to remain at home and in many cases having to rely on the internet as their lifeline for work, social life, and entertainment.

This study examines the biggest internet trends which are well-positioned to last beyond the pandemic.

Featured in this report:

Bumble - Headspace - Zoom - Clubhouse - TikTok - Instagram - YouTube - Twitch - Facebook - Roblox - Depop - Strava - Pinterest - OnlyFans - Substack - Patreon

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Table of contents

App trends beyond lockdown

  • Language learning
  • Dating
  • Fitness
  • Mental health
  • Video calls

The social audio boom
  • The journey to social audio
  • Clubhouse and its competitors
  • Will the trend last?

Short-form video: here for good
  • TikTok and its competitors
  • Influencers
  • Will the trend last?

A pivotal year for content moderation
  • Online hate speech increases
  • The problems with moderating online content
  • How AI was used during the pandemic

The future of online content
  • Everything is social
  • Paying for online content
  • OnlyFans, Substack, Patreon
  • Outlook

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