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Social media usage in Peru

Statistics report on Social media usage in Peru

This report presents insights and statistics on social media usage in Peru, focusing on penetration, consumption, and user demographics, followed by key information on the most used platforms and the role of these networks in the country’s digital advertising sector.

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Table of contents

Overview

7
  • Premium Statistic Latin America and Caribbean: social media reach 2025, by country
  • Basic Statistic Peru: social network penetration 2019-2028
  • Premium Statistic Digital Market Outlook: social media users in Peru 2018-2028, by platform
  • Basic Statistic Peru: most visited websites 2024, by total visits
  • Basic Statistic Peru: most visited websites 2024, by unique visitors
  • Premium Statistic Peru: most visited websites 2024, by pages per visit
  • Premium Statistic Peru: most visited websites 2024, by session length

Usage

4
  • Premium Statistic Peru: leading internet activities 2021-2023
  • Premium Forecast Most common social media activities in Peru 2024
  • Premium Forecast Social network usage by brand in Peru 2024
  • Premium Statistic Social networks used for news in Peru 2024

Meta Platforms Inc.

9
  • Premium Statistic Peru: Facebook user share 2025, by gender
  • Premium Statistic Peru: Facebook user share 2025, by age group
  • Premium Statistic Peru: number of Facebook Messenger users 2020-2025
  • Premium Statistic Latin America: countries with most Instagram users 2026
  • Premium Forecast Number of Instagram users in Peru 2017-2030
  • Premium Statistic Peru: Instagram user share 2025, by gender
  • Premium Statistic Peru: Instagram user share 2026, by age group
  • Premium Forecast Number of WhatsApp users in Peru 2017-2030
  • Premium Statistic WhatsApp usage for news in Peru 2025, by age group

Video platforms

6
  • Premium Statistic Countries with the most TikTok users 2025
  • Premium Statistic Peru: TikTok app downloads as of Q3 2024
  • Premium Statistic Peru: quarterly TikTok app revenue as of Q3 2024
  • Basic Statistic Leading YouTube search queries in Peru 2024
  • Premium Statistic Most viewed YouTube channels Peru 2026
  • Premium Statistic Peru: leading YouTube channels 2024, by number of subscribers

Other networks

5
  • Premium Forecast Number of LinkedIn users in Peru 2017-2030
  • Premium Statistic Peru: LinkedIn user share 2025, by age group
  • Premium Forecast Number of Pinterest users in Peru 2017-2030
  • Premium Forecast Number of Snapchat users in Peru 2017-2030
  • Premium Forecast Number of Twitter users in Peru 2017-2030

Digital advertising

7
  • Premium Statistic Digital advertising as a share of total ad revenues in Peru 2015-2028
  • Premium Forecast Digital advertising touchpoints in Peru 2024
  • Premium Statistic Digital advertising spending in Peru 2023, by format
  • Premium Statistic Distribution of digital advertising spending in Peru 2023, by format
  • Premium Statistic Social media advertising spending in Peru 2021-2023
  • Premium Statistic Social media ad reach in Peru 2025, by platform
  • Premium Statistic Social media ad reach in Peru 2025, by platform & gender
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