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Social media usage in Chile

Statistics report on social media usage in Chile

This report features insights and statistics on social media usage in Chile, with an extensive overview of the country’s network audiences, reach, and usage. The study then analyzes the performance of its main networks, and their role in Chile’s social advertising and influence marketing spheres.

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Table of contents

Overview

8
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Premium Statistic Latin America and Caribbean: social media reach 2025, by country
  • Basic Forecast Number of social media users in Chile 2000-2040
  • Basic Statistic Chile: social network penetration 2019-2028
  • Premium Statistic Chile: social media market share 2020-2025
  • Premium Statistic Chile: social media users 2018-2028, by platform
  • Basic Statistic Leading social media platforms in Chile 2025, by reach
  • Premium Statistic Favorite social media platforms in Chile Q2 2025

Usage

6
  • Premium Forecast Social network usage by brand in Chile 2024
  • Premium Forecast Social network usage by frequency in Chile 2023
  • Premium Forecast Most common social media activities in Chile 2024
  • Basic Statistic Leading social media usage reasons in Chile 2024
  • Premium Statistic Chile: types of social media accounts followed Q3 2024
  • Basic Statistic Chile: means to access online information Q2 2025

Meta Platforms Inc.

9
  • Premium Statistic Chile: Facebook user share 2025, by gender
  • Premium Statistic Chile: Facebook user share 2025, by age group
  • Premium Statistic Facebook usage for news in Chile 2024, by age group
  • Premium Forecast Number of Instagram users in Chile 2017-2030
  • Premium Statistic Chile: Instagram user share 2025, by gender
  • Premium Statistic Chile: Instagram user share 2025, by age group
  • Basic Statistic Chile: number of Messenger users 2020-2026
  • Premium Forecast Number of WhatsApp users in Chile 2017-2030
  • Premium Statistic WhatsApp usage for news in Chile 2025, by age group

Video platforms

9
  • Basic Statistic TikTok penetration in selected countries and territories 2026
  • Premium Statistic Chile: most appreciated TikTok content features 2023
  • Premium Statistic Chile: average daily time spent on TikTok 2023
  • Premium Statistic Chile: activity preference of TikTok users 2023
  • Premium Forecast Number of YouTube users in Chile 2017-2030
  • Premium Statistic YouTube ad reach in selected Latin American countries 2026
  • Basic Statistic Leading YouTube search queries in Chile 2024
  • Premium Statistic Chile: leading YouTube channels 2024, by number of subscribers
  • Premium Statistic Chile: most viewed YouTube channels 2024

Other networks

5
  • Premium Forecast Number of LinkedIn users in Chile 2017-2030
  • Premium Statistic Chile: LinkedIn user share 2025, by age group
  • Premium Forecast Number of Pinterest users in Chile 2017-2030
  • Premium Forecast Number of Snapchat users in Chile 2017-2030
  • Premium Forecast Number of Twitter users in Chile 2017-2030

Social and influencer advertising

8
  • Premium Forecast Digital advertising touchpoints in Chile 2024
  • Premium Statistic Social media ad reach in Chile 2025, by platform
  • Premium Statistic Social media ad reach in Chile 2025, by platform & gender
  • Premium Statistic Social media ad spending in Chile 2018-2024
  • Premium Statistic Distribution of digital advertising spending in Chile 2024, by format
  • Premium Statistic Top platforms for brand search among Instagram and TikTok users in Chile 2023
  • Premium Statistic Percentage of users seeing branded content on TikTok in Chile 2023
  • Premium Statistic Share of users enjoying seeing branded content on TikTok in Chile 2023
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