ÌÇÐÄÆƽâ°æ

Social media in the Philippines

Statistics report on social media in the Philippines

This report presents facts and figures about social media in the Philippines. Data gathered in this report were the latest figures about social media usage, demographics, and some key trends within the social media market. Also, this report provides the latest statistics about the country's social media advertising, influencer marketing, and social commerce.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic Weekly time spent using social media APAC 2026, by country
  • Premium Statistic Average number of social media platforms used per internet user APAC 2025, by country
  • Premium Statistic Social media penetration rates SEA 2025, by country
  • Premium Forecast Number of social media users in the Philippines 2000-2040
  • Premium Statistic Social media platforms market share Philippines 2025

Leading platforms

4
  • Premium Statistic Favorite social media platforms Philippines Q3 2024
  • Premium Statistic Most used social media platforms Philippines Q3 2024
  • Premium Statistic Most used social media channels as news source Philippines 2025
  • Premium Statistic Social media apps with the most downloads Philippines 2024

User demographic

6
  • Premium Forecast Number of Facebook users in the Philippines 2017-2030
  • Premium Statistic Monthly internet user share of Facebook Philippines Q3 2019-Q3 2024
  • Premium Forecast Number of Instagram users in the Philippines 2017-2030
  • Premium Forecast Number of WhatsApp users in the Philippines 2017-2030
  • Premium Forecast Number of Snapchat users in the Philippines 2017-2030
  • Premium Forecast Number of Pinterest users in the Philippines 2017-2030

Social media advertising

6
  • Premium Statistic Social network advertising audience in Philippines 2025, by platform
  • Premium Forecast Social media advertising spending in the Philippines 2017-2031
  • Premium Statistic Advertising reach of Facebook Philippines 2023-2025
  • Premium Statistic Advertising reach of TikTok Philippines 2022-2025
  • Premium Statistic Advertising reach of Instagram Philippines 2023-2025
  • Premium Statistic Advertising reach of X (Twitter) Philippines 2023-2025

Influencer marketing

6
  • Premium Forecast Influencer advertising spending in the Philippines 2017-2030
  • Premium Forecast Average ad spending per internet user in influencer marketing in the Philippines 2030
  • Basic Statistic Leading TikTok influencers Philippines 2025
  • Premium Statistic Leading YouTube influencers Philippines 2024, by number of subscribers
  • Premium Statistic Leading Instagram creators Philippines 2024, by number of followers
  • Premium Statistic Leading beauty and fashion influencers Instagram Philippines 2024

Social commerce

4
  • Premium Forecast Share of social commerce in the e-commerce market in the Philippines 2018-2030
  • Premium Forecast Facebook revenue in social commerce in the Philippines 2018-2030
  • Premium Forecast TikTok revenue in social commerce in the Philippines 2018-2030
  • Premium Forecast Instagram revenue in social commerce in the Philippines 2018-2030

User behavior

5
  • Premium Statistic Average time spent using social media apps per month Philippines 2024
  • Premium Statistic Reasons for using social media Philippines Q3 2024
  • Premium Statistic Most visited websites Philippines 2024, by monthly average visits
  • Premium Statistic Types of websites visited and apps used Philippines Q3 2024
  • Premium Statistic Leading sources to discover new brands or products Philippines Q2 2025
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch