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Mobile apps in the Nordics

Statistics report about mobile apps in the Nordic countries

This report is an overview of popular apps in Sweden, Denmark, Norway and Finland. It presents insights on a number of apps that mobile users have on their phones, different types of apps, such as lifestyle apps and social apps. The report also includes payment and shopping apps in the Nordics.

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Table of contents

Overview

8
  • Premium Forecast Mobile internet penetration in Europe 2024, by country
  • Premium Forecast Number of smartphone users in Northern Europe 2010-2050
  • Premium Forecast Mobile internet usage penetration rate in Northern Europe 2010-2050
  • Basic Statistic Mobile internet usage via smartphones in Norway 2023, by age group
  • Premium Statistic Mobile internet users in Sweden 2020-2029
  • Premium Statistic Number of mobile internet users in Denmark 2020-2029
  • Premium Statistic Mobile internet users in Norway 2020-2029
  • Premium Forecast Number of smartphone users in Finland 2010-2050

Reach and usage

5
  • Premium Statistic Sweden: most popular smartphone activities 2023
  • Premium Forecast Most used smartphone apps by type in Finland 2023
  • Premium Statistic Nordics: users who prefer using their smartphones for selected activities 2023
  • Premium Statistic Nordic users who would prefer using their mobiles to replace physical documents 2023
  • Premium Statistic Smartphone users in the Nordics with unhealthy habits on mobile 2023

App market

11
  • Premium Statistic Nordics: mobile app downloads 2023, by category
  • Premium Statistic Nordics: mobile app downloads 2023, by country
  • Premium Forecast Nordics: app market revenue 2018-2027, by segment
  • Premium Forecast Nordics: app market revenue growth 2018-2027, by segment
  • Premium Statistic Nordics: consumer spending mobile app spend 2023, by country
  • Premium Statistic Leading Android apps in Sweden 2024, by downloads
  • Premium Statistic Leading Android apps in Sweden 2024, by revenue
  • Premium Statistic Leading iPhone apps in Denmark 2024, by number of downloads
  • Premium Statistic Denmark: most popular apps 2023, by revenue
  • Premium Statistic Leading iPhone apps in Norway 2024, by number of downloads
  • Premium Statistic Norway: most popular apps 2023, by revenue

Messaging and communication

9
  • Premium Forecast Whatsapp users in Sweden 2020-2029
  • Premium Forecast Number of WhatsApp users in Norway 2017-2030
  • Premium Forecast Number of WhatsApp users in Denmark 2017-2030
  • Premium Forecast Number of WhatsApp users in Finland 2017-2030
  • Basic Statistic Facebook Messenger: audience in the Nordics 2025, by country
  • Basic Statistic Facebook Messenger: reach in the Nordics 2025, by country
  • Basic Statistic Facebook Messenger: users in the Nordics 2025, by gender
  • Basic Statistic Snapchat: reach in the Nordics 2025, by country
  • Basic Statistic Snapchat: users in the Nordics 2025, by gender

Social media

8
  • Basic Statistic Sweden: mobile social media visit share 2024
  • Basic Statistic Norway: mobile social media visit share 2024
  • Basic Statistic Denmark: mobile social media visit share 2024
  • Basic Statistic Leading mobile social media platforms in Finland 2024
  • Basic Statistic Nordics: TikTok users 2025, by country
  • Basic Statistic Nordics: TikTok users 2025, by gender
  • Premium Statistic Sweden TikTok weekly users 2024, by generation
  • Premium Statistic TikTok user reach in Norway Q4 2023, by age group and gender

Payment and shopping apps

7
  • Premium Forecast Biggest contactless payment brands at POS in Sweden 2024
  • Premium Statistic Average number of Swish transactions per customer in Sweden 2024
  • Premium Statistic Annual adoption of mobile payments at POS in Norway 2019-2024
  • Premium Forecast Mobile vs. desktop split of online fashion purchases in Sweden 2024
  • Premium Statistic Monthly MobilePay app DAU in Finland 2019-2020
  • Premium Statistic Second-hand shopping apps' monthly downloads in Finland 2023-2024
  • Premium Statistic Most downloaded shopping apps in Denmark 2024
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