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Mobile app usage in India

Statistics report about mobile app usage across India

This report presents insights and statistics on mobile app usage across India. It delves into the mobile internet and smartphone usage in the country. Identifying the leading mobile app categories, the report highlights these over the next three chapters. This is followed by a chapter on the usage of other emerging mobile app categories.

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Table of contents

Global comparison

3
  • Premium Statistic App downloads 2021-2023, by country
  • Premium Statistic Daily hours spent on mobile per user APAC 2020-2023, by country
  • Premium Statistic Average time spent daily using mobile internet APAC Q3 2024, by country

Domestic overview

5
  • Premium Statistic Smartphone users in India 2010-2040
  • Premium Statistic Overall number of mobile app downloads India 2021-2025
  • Premium Statistic Annual amount of time spent on apps in India 2023-2025
  • Premium Forecast Most used smartphone apps by type in India 2023
  • Premium Statistic Most downloaded apps India 2023

Social media

6
  • Premium Statistic Share of Facebook in mobile social media market India 2020-2025
  • Premium Statistic Share of Instagram in mobile social media market India 2020-2026
  • Premium Statistic Share of YouTube in mobile social media market India 2020-2026
  • Premium Statistic Share of X in mobile social media market India 2020-2025
  • Premium Statistic Daily time spent on social media apps in India 2025
  • Premium Statistic Leading internet conglomerate India 2023, by app downloads

Banking & financial services

4
  • Premium Statistic Finance app downloads India Q4 2023, by category
  • Premium Statistic Volume of UPI digital payments across India FY 2017-2024
  • Premium Statistic Value of UPI digital payments across India FY 2017-2025
  • Premium Statistic UPI usage in India in Jan 2025, by platform

Media & entertainment

6
  • Premium Statistic Overall number of mobile game downloads India 2018-2024
  • Basic Statistic Consumer expenditure on mobile gaming India 2018-2024
  • Premium Statistic Leading news apps India 2025, by downloads
  • Premium Statistic Consumer spending on video OTT apps India 2020-2023
  • Premium Statistic Preferred streaming platforms among Gen Z India 2023
  • Premium Statistic Popular apps to listen to podcasts India 2023

Emerging categories

8
  • Premium Statistic Annual time spent on shopping apps India 2020-2023
  • Premium Statistic Popular e-commerce apps India 2023, by users
  • Premium Statistic Quarterly travel app downloads India 2019-2023, by subgenre
  • Premium Statistic Growth of government services on the UMANG platform India 2017-2024
  • Premium Statistic Sports app downloads India 2019-2023, by segment
  • Premium Statistic Annual in-app purchase revenue of Gen AI apps in India 2022-2025
  • Premium Statistic Annual downloads of generative AI apps in India 2022-2025
  • Premium Statistic Leading dating apps in India 2024
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