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Facebook in the United States

Statistics report about Facebook in the United States

This report provides statistics and insights regarding the level of Facebook usage in the United States. It offers comprehensive statistics on user demographics and usage behavior, as well as an overview of the company's financials and domestic reach.

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Table of contents

Overview

4
  • Basic Statistic Social media users in the United States 2020-2029
  • Basic Statistic Facebook users in the United States 2019-2028
  • Basic Statistic Countries with the most Facebook users 2025
  • Premium Forecast Facebook brand profile in the United States 2025

Meta Platforms

9
  • Basic Statistic Meta: annual revenue 2009-2025, by segment
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2025
  • Basic Statistic Meta: annual marketing expenditure worldwide 2010-2025
  • Basic Statistic Meta annual ad spend 2014-2025
  • Basic Statistic Meta: annual EBIT 2008-2025
  • Basic Statistic Meta: annual net income 2018-2025
  • Basic Statistic Meta: worldwide revenue Q4 2011-Q1 2026
  • Basic Statistic Meta: worldwide revenue Q4 2020-Q1 2026, by segment
  • Basic Statistic Meta: net income Q1 2010-Q1 2026

Benchmark

6
  • Premium Statistic U.S. market share of leading social media websites 2026
  • Basic Statistic Most visited multi-platform U.S. web properties 2025
  • Premium Statistic Reach of most popular U.S. smartphone apps 2026
  • Premium Forecast Most used messenger by brand in the U.S. 2025
  • Premium Forecast Most used video live streaming sites by brand in the U.S. 2025
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2024-2025

Demographics

5
  • Basic Statistic U.S. Meta Platform audiences 2025, by age and gender
  • Basic Statistic U.S. Facebook users 2025, by age group
  • Premium Statistic U.S. Facebook users 2025, by gender
  • Premium Statistic U.S. Facebook Messenger users 2025, by age group
  • Premium Statistic U.S. Facebook Messenger users 2025, by gender

User activity

4
  • Premium Statistic Leading social networks used for news in the U.S. 2019-2026
  • Basic Statistic Most viewed domains on Facebook news feed in the U.S. 2024, by audience
  • Basic Statistic Facebook news feed content views in the U.S. 2024, by link status
  • Premium Statistic Facebook news feed content views in the U.S. 2025, by source

Advertising

4
  • Premium Forecast ARPU in the social media advertising segment in the United States 2017-2031
  • Premium Statistic Social media ad reach in the United States 2025, by platform
  • Premium Statistic Social media ad reach in the United States 2025, by platform & gender
  • Premium Statistic Social media usage by SMBs to advertise products and services in the U.S. 2024

Influencers

5
  • Premium Statistic Trust in influencers in the U.S. 2023
  • Premium Statistic Trust in influencers in the U.S. 2023, by age
  • Premium Statistic Facebook: U.S. influencers 2023, by followers
  • Premium Statistic Engagement rates of Facebook influencers U.S. 2023, by followers
  • Premium Statistic Facebook: leading U.S. beauty influencers 2023, by engagement rate
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