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Messaging apps in the Benelux region

Statistics report on the use of instant messaging in Belgium, Luxembourg and the Netherlands

This report presents facts and figures about the use of Instant Messaging services in Belgium, Luxembourg and the Netherlands. It focuses on how popular social media and communication services are in the Benelux region, along with user figures of WhatsApp, Facebook Messenger and Snapchat. Additionally, one chapter is dedicated to chatbots and whether or not customers are open to the idea of communicating with A.I.

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Table of contents

Market overview

8
  • Basic Statistic Online users in the Benelux region 2024, by country
  • Premium Statistic Mobile connections in the Benelux region 2020-2024, by country
  • Premium Statistic Smartphone usage frequency of Flemish individuals in Belgium 2018
  • Basic Statistic Daily internet usage in Belgium 2017, by age group
  • Basic Statistic Belgium: share of the population who made a phone call via the internet 2010-2023
  • Premium Statistic Smartphone penetration in the Netherlands 2014-2023
  • Basic Statistic Daily internet usage in the Netherlands 2017, by age group
  • Basic Statistic Online social network activities in the Netherlands 2012-2019

Belgium and Luxembourg

10
  • Premium Statistic Most used messaging apps on a daily basis in Belgium 2017
  • Premium Statistic Most used messaging apps on a daily basis of 18-24 year olds in Belgium 2017
  • Premium Statistic Leading Android communication apps in Belgium 2022, by downloads
  • Premium Statistic Monthly Facebook Messenger app downloads in Belgium 2014-2020
  • Premium Statistic Belgium Facebook Messenger users 2026, by age group and gender
  • Premium Statistic Monthly WhatsApp app downloads in Belgium 2014-2020
  • Premium Statistic Daily usage of WhatsApp in Belgium 2017, by age group
  • Premium Statistic Monthly Telegram app downloads in Belgiums 2014-2020
  • Basic Statistic Social media usage in Luxembourg 2017, by platform
  • Premium Statistic Luxembourg Facebook Messenger users 2025, by age group and gender

Netherlands

15
  • Premium Statistic Most used smartphone apps in the Netherlands 2018
  • Premium Statistic Leading social media platforms based on penetration in the Netherlands 2016-2018
  • Basic Statistic Most popular messaging apps in the Netherlands in 2018, by number of app installs
  • Premium Statistic Most popular social media platforms amongst 14-22 year olds in the Netherlands 2021
  • Basic Statistic Most popular social media platforms for Millennials in the Netherlands 2020
  • Premium Statistic Gen X social media usage in the Netherlands 2020, by platform
  • Premium Statistic Baby Boomer social media usage in the Netherlands 2020, by platform
  • Basic Statistic Number of WhatsApp users in the Netherlands 2016-2023
  • Premium Statistic Monthly WhatsApp app downloads in the Netherlands 2014-2020
  • Basic Statistic WhatsApp penetration rate in the Netherlands 2016-2018, by age group
  • Premium Statistic Reach of WhatsApp in the Netherlands 2017-2020, by device
  • Premium Statistic Monthly reach of WhatsApp in the Netherlands 2017-2022, by device
  • Premium Statistic Monthly Facebook Messenger app downloads in the Netherlands 2014-2020
  • Premium Statistic Netherlands Facebook Messenger users 2025, by age and gender
  • Premium Statistic Monthly Telegram app downloads in the Netherlands 2014-2019

Chatbots and customer support

7
  • Premium Statistic Chatbot, virtual assistant and intelligent assistant use in the Netherlands in 2018
  • Premium Statistic Using automated systems for online customer support in the Netherlands 2016
  • Premium Statistic Leading social media used for customer service in the Netherlands in 2018
  • Premium Statistic Most frequently used self service customer support in the Netherlands in 2018
  • Premium Statistic Digital customer service channels that use AI in the Netherlands in 2018
  • Premium Statistic Public opinion on the use of virtual assistants/chat bots in the Netherlands 2017
  • Premium Statistic Opinion on future of online customer support by robots in the Netherlands 2016
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