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Bing

Statistics report about Bing

This report presents insights and statistics on ²Ñ¾±³¦°ù´Ç²õ´Ç´Ú³Ù’s web search engine Bing, providing an overview of its reach worldwide and advertising revenues in perspective to ²Ñ¾±³¦°ù´Ç²õ´Ç´Ú³Ù’s financial performance. The study analyzes the search engine’s major markets and audiences, as well as its performance. Finally, the last chapter analyzes the AI-powered search trend to contextualize Bing’s latest advances toward this new industry drift.

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Table of contents

Overview

6
  • Basic Statistic Referral share of search engines worldwide 2015-2026
  • Premium Statistic Market share of leading desktop search engines worldwide monthly 2015-2025
  • Basic Statistic Global market share of leading mobile search engines 2015-2026
  • Premium Statistic Bing search market share worldwide 2018-2025
  • Premium Statistic Microsoft Corporation revenue 2002-2025
  • Premium Statistic External revenue of Microsoft FY 2016-FY 2025, by products and services

Performance

8
  • Premium Statistic Leading U.S. search engines by number of core searches 2008-2025
  • Premium Statistic Leading U.S. search engines monthly by share of core searches 2008-2026
  • Basic Statistic U.S. customer satisfaction with internet portals and search engines 2024
  • Basic Statistic U.S. customer satisfaction with Bing 2010-2024
  • Basic Statistic Total global visitor traffic to Bing.com 2024
  • Basic Statistic Distribution of Bing.com traffic 2025, by country
  • Basic Statistic Web traffic referrers to Bing.com 2024
  • Basic Statistic Social media traffic referrers to Bing.com 2024

Local usage

7
  • Premium Forecast Most used search engines by brand in Brazil 2025
  • Premium Forecast Most used search engines by brand in China 2025
  • Premium Forecast Most used search engines by brand in France 2025
  • Premium Forecast Most used search engines by brand in Germany 2025
  • Premium Forecast Most used search engines by brand in India 2025
  • Premium Forecast Most used search engines by brand in the UK 2025
  • Premium Forecast Most used search engines by brand in the U.S. 2025

Market share

7
  • Premium Statistic Leading search engines in Brazil 2025, by market share
  • Premium Statistic Leading search engines in China 2020-2026, by market share
  • Premium Statistic Leading search engines in France 2018-2025, by market share
  • Premium Statistic Leading search engines in Germany 2018-2025, by market share
  • Premium Statistic Leading search engines in India 2018-2025, by market share
  • Premium Statistic Leading search engines in the UK 2025, by market share
  • Premium Statistic Leading search engines in the United States 2015-2025, by market share

Search advertising

6
  • Premium Forecast Digital advertising spending worldwide 2018-2030, by format
  • Premium Forecast Digital Market Outlook: digital advertising spending in the U.S. 2017-2029, by format
  • Premium Statistic Search ads CTR worldwide 2018-2024
  • Premium Statistic Search ads CPC worldwide 2017-2024
  • Premium Statistic Microsoft Corporation search and news ad revenue FY 2016-FY 2025
  • Premium Statistic Digital ad revenue share in the U.S. 2021-2026, by company

Spotlight: Bing and AI-powered search

6
  • Premium Statistic U.S. attitudes about AI usage for selected activities 2025
  • Basic Statistic U.S. adults using generative AI usage first for online search 2024-2028
  • Basic Statistic AI-powered search usage among U.S. adults 2024, by search type
  • Basic Statistic Generative AI usage in search engines among U.S. adults 2024
  • Basic Statistic U.S. artificial intelligence-related online searches 2023-2024
  • Basic Statistic Monthly referral traffic growth from top AI search engines 2024-2025
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