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Internet usage in Italy

Statistics report on internet usage in Italy

This report presents a selected range of statistics and data about internet penetration and usage in Italy. The report includes data on online traffic and online activities among Italian users, as well as a specific section for internet usage among kids and teenagers. The report includes a spotlight chapter on artificial intelligence (AI) in Italy, including data on ChatGPT.

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Table of contents

Overview

5
  • Premium Statistic Number of internet users worldwide 2026, by country
  • Premium Statistic Internet and social media users in Italy 2025
  • Basic Statistic Italy: annual growth of digital population January 2022
  • Premium Statistic Internet users in Italy 2020-2029
  • Premium Statistic Internet usage reach in Italy 2020-2029

Benchmark

5
  • Basic Statistic EU: digitalization level 2022, by country
  • Premium Statistic EU: development of online service completion 2021-2022, by country
  • Premium Statistic Daily time spent online by users worldwide Q3 2024, by region
  • Premium Statistic Average internet connection speeds in Italy 2023, by type
  • Premium Forecast Number of mobile broadband connections per 100 inhabitants in Italy 2014-2029

Reach & demographics

6
  • Basic Statistic Italy: distribution of internet users 2015-2023, by frequency
  • Premium Statistic Internet penetration rate in Italy 2005-2024, by gender
  • Premium Statistic Share of Italian population using the internet everyday 2023, by age and gender
  • Premium Statistic Share of internet users in Italy 2016-2023, by geographical area
  • Premium Statistic Internet penetration rate in Italy 2023, by region
  • Basic Statistic Share of daily internet users 2023, by occupational status

Traffic

11
  • Basic Statistic Italy: share of web traffic 2026, by device
  • Basic Statistic Leading websites in Italy 2024, by monthly traffic
  • Basic Statistic Leading websites in Italy 2024, by session length
  • Basic Statistic Leading desktop search engines in Italy 2025, by market share
  • Basic Statistic Leading websites in Italy 2024, based on visit share
  • Premium Statistic Leading e-commerce and shopping websites in Italy 2023, based on visit share
  • Premium Statistic Leading online marketplaces in Italy 2023, based on visit share
  • Premium Statistic Leading coupons and rebates websites in Italy 2023, based on visit share
  • Basic Statistic Leading news websites in Italy 2024, based on visit share
  • Basic Statistic Leading video streaming websites in Italy 2024, based on visit share
  • Basic Statistic Leading games websites in Italy 2024, based on visit share

Online activity

5
  • Premium Statistic Most visited websites in Italy May 2023, by category
  • Premium Statistic Leading web properties in Italy 2022, by monthly visitors
  • Premium Statistic Time spent monthly on leading website categories in Italy 2025
  • Basic Statistic Italy: share of time spent on selected online categories 2022
  • Basic Statistic Italy: share of time spent on selected online categories 2022, by age group

Children and teens online usage

5
  • Premium Statistic Italy: internet usage among teens and young adults 2017-2023, by age
  • Premium Statistic Italy: frequency of internet usage among teens and young adults 2023, by age
  • Basic Statistic Number of video gamers in Italy 2024, by age group
  • Basic Statistic Italy: social apps usage among Gen Z 2023
  • Basic Statistic Italy: social apps index score Gen Z 2023

Social media

5
  • Premium Forecast Most used social media platforms by type in Italy 2023
  • Premium Statistic Leading social networks in Italy 2024, by reach
  • Premium Statistic Market share of leading social media websites in Italy 2026
  • Premium Statistic Most-followed Italian-language Instagram creators worldwide 2022
  • Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022

Mobile internet and apps

6
  • Premium Statistic Share of mobile internet traffic in selected regions 2025
  • Premium Forecast Most used smartphone apps by type in Italy 2023
  • Premium Statistic Leading iPhone apps in Italy 2022, by number of downloads
  • Premium Statistic Leading Android apps in Italy 2022, by downloads
  • Premium Statistic Leading iPhone entertainment apps in Italy 2022, by revenue
  • Premium Statistic Leading Android social media apps in Italy 2022, by downloads

Spotlight: AI trends in Italy

5
  • Premium Statistic Market size of AI software in Italy 2016-2021
  • Premium Statistic Implementation level of AI in public administration in Italy 2023
  • Premium Statistic Timeline of artificial intelligence's impact on e-commerce in Italy 2026
  • Basic Statistic Engagement with OpenAI and ChatGPT in Italy 2022-2023
  • Basic Statistic OpenAI.com traffic in Italy 2023, by device
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