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Snapchat

Statistics report about Snapchat

This report presents information on mobile social network and messenger app Snapchat. It provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance on the current social media landscape.

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Table of contents

Overview

4
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Most popular global mobile messaging apps 2025
  • Premium Statistic Snapchat: usage penetration in selected countries and territories 2025
  • Premium Statistic Countries with the most Snapchat users 2025

Financials

10
  • Premium Statistic Snap worldwide annual revenue 2015-2025
  • Premium Statistic Snap worldwide annual revenue 2016-2025, by region
  • Premium Statistic Snap worldwide quarterly revenue 2015-2026
  • Premium Statistic Snap advertising spending 2015-2024
  • Premium Statistic Snap sales and marketing spending 2015-2025
  • Premium Statistic Snap research and development spending 2015-2025
  • Premium Statistic Snap worldwide EBITDA 2015-2025
  • Premium Statistic Snap net income worldwide 2015-2025
  • Basic Statistic Snap worldwide net income/loss 2015-2025, by quarter
  • Premium Statistic Snap top executive compensation 2020-2025

Benchmark

6
  • Basic Statistic Most well-known messenger services in the United States 2024
  • Basic Statistic Most well-known social networks in the United States 2024
  • Premium Statistic Media usage in an online minute 2024
  • Basic Statistic Most used social networks 2025, by number of users
  • Basic Statistic Global year-on-year social media audience growth 2026
  • Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025

Users and moderation

7
  • Premium Forecast Number of Snapchat users worldwide 2000-2040
  • Premium Forecast Number of Snapchat users in the United States 2017-2030
  • Basic Statistic Daily active users of Snapchat 2014-2026
  • Premium Statistic Daily active users of Snapchat quarterly 2014-2026, by region
  • Premium Statistic Snapchat user data requests by U.S. federal authorities H2 2014-H1 2025
  • Premium Statistic Snapchat: accounts removed H1 2025, by region
  • Premium Statistic Snapchat: share of reported content and accounts enforced H2 2025, by violation

Demographics

4
  • Basic Statistic Gender distribution of social media audiences worldwide 2025, by platform
  • Premium Statistic Snapchat: distribution of global audiences 2025, by age and gender
  • Premium Statistic Snapchat: distribution of global audiences 2025, by gender
  • Basic Statistic Snapchat: distribution of U.S. audiences 2025, by gender

Monetization

7
  • Premium Statistic Snap quarterly ARPU 2016-2026
  • Premium Statistic Snap quarterly ARPU 2016-2026, by region
  • Premium Statistic Snapchat: global subscription users 2023-2026
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2026
  • Premium Statistic Most important social media platforms for marketers worldwide 2026
  • Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
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